Mach E no doubt benefitting from the upcoming Federal Tax Credit demise. I doubt Ford is currently production constrained regarding Bronco/Ranger. Through the first 8 months of 2025, combined Bronco/Ranger sales are on a 215,000 annual pace. I’m guessing MAP can produce 300,000 or more annually.
Not to derail the thread, but Ford did just debut this for Europe:
Ford’s Ranger Street Truck Just Got Louder And Greener With New PHEV Punch | Carscoops
Starting with the street truck, the Ranger MS-RT PHEV generates a combined 277 hp (207 kW / 281 PS) and 697 Nm (514.1 lb-ft) of torque from a turbocharged 2.3-liter four-cylinder gasoline engine and a single electric motor. That’s a healthy 40 hp (30 kW) and 97 Nm (71.5 lb-ft) more than its diesel sibling, channeled through a 10-speed automatic and permanent e4WD system.
They also did it to Tourneo Connect:
Fans of sporty vans will be happy to learn that the Tourneo Custom MS-RT is now available in fully electric, plug-in hybrid, and diesel forms. The EV is the most potent option with a single electric motor churning out 282 hp (210 kW / 285 PS).
Seems like it would make sense to me, given lower than expected sales volume on the CT and an underutilized plant, but they'll definitely need to find some cost savings to reduce the price some if they expect anyone other than hardcore Tesla fans to buy.
Their "master plan 4" they released the other day didn't make any mention of cybertruck though, mostly just generic AI/solar/battery storage talk. Though the video this still came from appeared in the release, so who knows... Tesla does like their easter eggs.
Bronco, Explorer, and Expy are doing well. Mach E rebounded. I'm surprised to see Ranger down, given its low numbers already, but I'd guess they're still prioritizing Bronco over Ranger production.
Lincoln had to compete against crazy numbers in August last year, but still up overall on the year.
Selling a bigger FWD Bronco Sport will contradict with the whole point of Bronco branding. This is why Escape was an important product even if it didn't have huge profit margin... it provides context to contrast with Bronco Sports' niche positioning.
Remember, Bronco Sport project started as C-Max replacement as Ford was going to change that into a conventional small CUV. Farley saw that it would just be a smaller Escape and changed the project completely and hitched it to the Bronco wagon.
The segment has definitely bifurcated since Bronco Sport entered the fray with Subaru Crosstrek, Mazda CX-30, and Bronco Sport on one side offering standard AWD and things like Corolla Cross, Trax, and HR-V going after FWD sedan replacement market (which Ford is countering with Maverick). And then have entries like Taos, Encore GX, and Seltos that try to do both.
We used to have issues with corrosion on the older super dutys that were plow trucks (pre 2011 or so), sometimes just needed to clean the pins to get a solid contract. Fuses and relays in the trailer circuit was always a problem too, had stacks in the glove boxes. Not sure if that helps you any (or if the newer trucks would just tell you on the dash if something was burnt out), but worth checking out if not. Could also be on the trailer side, almost bad ground or something that the other trucks aren't picking up, but doubt that if you tried 3 other trucks.
I'm posting this on this thread as it might apply to more Fords with towing packages. Couple of weeks ago I was hooking up my '23 F-150 to my skid steer trailer. Never had a problem with it before but was getting a "trailer not connected" message and a "Trailer brake module fault message". No lights, no brakes. I was pulling my JD 4720 cab tractor with bucket on it and a set of HD forks. Tractor has loaded R-4 tires and a concrete weight block that is between 400 and 500 pounds. Did not want to chance pulling if at least brakes worked it as I have a steep downward grade on my route and did not want trailer steering the truck.
Since then same trailer has been pulled by a Ram and an f-350 and lights and brakes work fine. Last week take truck to dealer-and by the way, tested my 7 pin connector and it is fine. Dealer has been screwing around and says..we need the trailer to test it. I say, "no way-look at fault code"! So to prove my point beyond two other trucks towing same trailer with no issues I tested trailer one more time with my son's '24 150 and everything works fine.
Any opinions.? Must be some tech assistance dealer can access i hope.
By the way truck has a 7050 GVWR, 3.73 locking rear, "Trailer Tow Package Integrated Trailer Brake Cont."
Back to today's medium duty, just saw lousy August numbers-thx Antus-all various..but on my way to my Ford dealer (post relative to that to follow🤯) I saw like 4 750/650's in a short drive. One was a new by its clean appearance National Grid the others were flatbeds with various loads all corporate id's.
Odd..4 on a short drive and on my many 100+ mile trips on 495 I'm lucky to see 1 or 2..usually UPS.