True, but the point I'm making is brand loyalty, and our approach to it changes over time. I get where you guys are coming from, 50 years ago, someone would buy a Ford just because they wanted to support an American brand. That sort of brand loyalty is dead for the most part, I agree.    But you have other types of loyalty now. Someone may not be a Ford fanatic because of where Ford's are built, but because of the kinds of cars Ford builds. I'm loyal to Ford not purely due to the fact that they're an American brand, but because I like the unique position they offer in the market of making a lot of affordable aspirational vehicles.    Loyalty can take on many different forms for a variety of reasons. 

The Rav-4 didn't take any sales crown. The F-Series is the most popular vehicle in the US by a wide margin. F-150 is one version of the F-Series.  It was one website, parroted by other sites, that claimed that Rav-4 was the top seller. The same moronic website also separated Silverado HD sales. In reality, both F-Series and Silverado handily outsold (and outsell) the Rav-4. To respond to your earlier, lengthy post, I doubt that T3/TE1 is being canceled. It will probably incorporate some CE1 technology and may even debut with LMR batteries. (those are supposedly going into production around the same time) Since it will underpin fullsize trucks, I imagine T3/TE1 will have a ladder frame. CE1 won't.

That wasn’t the point he made.  He was saying if you see a Ford truck or tractor it makes you want to buy a Mustang. 

Big change in styling from 2025 to 2026, don’t seem to be able to grasp a pic with my iPad but  the front on the 2026 is a lot differnt and probably where the extra length comes from.  

But isn't this kinda a case of potato pot-ato? If we're talking about brand loyalty, that's kinda intertwined with loyalty to specific models. Someone who's a massive bronco enthusiast, and who only wants to own broncos, may not be loyal to every Ford in the lineup. But if they're strongly committed to owning and supporting a product that only Ford offers, doesn't that still make them loyal to the Ford brand?

But that’s not brand loyalty that’s just love for specific models.   Look no further than NASCAR.  It used to be Ford vs Dodge vs Chevy.  Now it’s all about the drivers and nobody cares what they drive.

But it's entirely different now. Yes, that's one form of loyalty, people seeing Ford's in their local community so they want to buy a Ford. But it's an entirely different kind of loyalty now. Ford improving their appeal through aspirational products.    I firmly believe offering a Ford GT, a GTD, a mustang, bronco, bronco sport, raptor, and so on, goes a lot further to improve Ford's reputation as a desirable and aspirational brand than these generic A to B products ever did.    Those generic products made Ford popular, the enthusiasts products made Ford a cool "Gotta have it" brand, both served their purpose in their own way. 

I personally believe it still exists for enthusiasts products. I'm interested in getting a V8 rwd sports car, a mustang is pretty much the only option I'm entertaining, even when factoring in used cars. People are super loyal to the bronco, and Ford GT, and seem to be loyal to newer icons like the maverick as well speaking as a maverick owner.    So loyalty may be dead for the boring cars, but not for the fun ones. That's how I see it at least. 

https://moparinsiders.com/stellantis-sells-vm-motori-to-italian-investors/    

Completely understandable when the vehicles aren’t sold in North America I just find it interesting that Ford looks to be expanding exports of Chinese products to Mexico, maybe Canada next?