A 1-2 punch with a Lincoln bronco and mustang would be incredible, but I'm not holding my breath. I'm imagining a far more affordable take on something like a g-wagon and Aston Martin.
That would boost profits substantially for the bronco platform, and give mustang yet another vehicle besides a mustang sedan to share it's platform with and make it most cost effective to invest in and build.
Those two products would give Lincoln a huge shot in the arm in the appealing vehicle department.
Certainly more excitement is the only way to go. Less excitement, there is not much room. Disturbed the direction is to supply North America from Chinese sourced vehicles. As retired Ford, this seems to be a wrong direction. Leave many other "foreign" vehicles built in USA or Canada. Hard to convince someone a Chinese Lincoln is more American than a US built BMW, Mercedes, or Canadian Lexus.
My guess is that you will see a CE1 based Lincoln before you see a Bronco based one. If there is to be a new Lincoln based off T6 chassis....I am thinking more Everest-esque than Bronco....
It works great for my wife’s car to only subscribe when needed. Usually one longer road trip per year (~2k miles) and it costs $50 for the month. Would take many years to equal the price of the Fords $2,500 one time option at delivery.
My work vehicle on the other hand, I drive long trips several times a month. So paying once was the better move. It’s nice to have the option for now.
I'm reading of catastrophic engine failure on Hyundais and Kias at around 100,000 miles. A friend who has a Kia has just noticed a dramatic increase in its oil consumption (which is the first sign of total engine failure).
Those lower price points can come at a hidden cost.
What hurt Ford's small cars was they were too expensive to build and sales worldwide were dropping in favor of crossovers. They ditched the powershift in Europe in 2015. They need a lower cost platform that can be shared with crossovers to help amortize costs. Stand alone car platforms won't cut it.
Full size trucks are mainly for the USA and Canada.
Ford's small cars were for Europe and the rest of the world.
What hurt Ford's small cars in the global market was the PowerShift transmission and to a degree, its timing belts in oil.
Ford is known to develop or approve stupid designs that other manufacturers have avoided.
Lubricating things that don't need lubricating (timing belt in oil) and not lubricating things that need to be lubricated (PowerShift dry dual-clutch transmission).
Ford fixed most of the issues with the Mk4 Focus (both mechanical and interior space issues), but this is when Ford decided not to make it a global car.