I still don't see the reasoning to replace the Ranger in North America when the expense is covered by ROW, just to spend more money on another brand new product that costs even more in R&D on what is ultimately going to be a dead segment in 10-15 years (expecting replacement by an EV product)
It just doesn't make ANY sense to me from a business perspective, nor does a unibody product, that will be laughed at by perspective Ford truck buyers-the Maverick doesn't count because its was a cost leader and pointed at competing hatchback style products with its price.
It would be like Ford stop building the Fusion just to replace it with a wagon like product that really doesn't appeal to the market.
The front really doesn't go with the body. They are placing a Ram looking front onto a Fiat truck. Maybe the next generation will look better integrated.
I think the bigger issue is it looks weird. I think it looks fine from the front, a good replica of the ram, but the side profile looks weird to me. Not a fan of that belt line getting higher towards the back. I also think it looks like two different vehicles were combined to make this. Front doesn’t look like it goes with the body.
There is a strong business case for RSD outside of North America,
I was simply wondering if a Bronco bodied RSD would add different spice to the US market
A pickup that could command F Series price without directly competing with it.