Exactly. The only thing I really blame him for is the Oakville debacle. Those were bad products period and it killed a really good product in Edge and Nautilus.
Yeah, it's not just Ford. Most automakers were going that direction, and it cost them tons of $$$, so you really can't blame the CEO for having a cloudy crystal ball. For once, Stellantis looks like the smart one for being slow to the EV party!
Autoline Daily's thoughts:
"Here’s our Autoline Insight. Ford is just the first legacy automaker to take a massive write-off of its EV operations. We fully expect others to do the same thing. The industry over invested during the EV frenzy that gripped the stock market 4 to 5 years ago".
On a related topic, GM has just permanently laid off 1,140 employees from their Detroit Factory Zero plant which built EV's.
https://www.cbsnews.com/detroit/news/general-motors-permanent-layoffs-factory-zero-detroit/
Well Hindsight is 20/20, but at the same time these changes were most likely being implemented back last year.
Ford was supposed to show its path forward with EVs last Spring but that came and went and the changes in the automotive industry in North America in the past few months and with government changing CAFE and getting rid of the EV credit just accelerated things.
The other factor is any decision that is made by the Automotive industry takes at least 36 months to play out and it is not as nimble as people assume it is.
The world in 2021 or so is much different then the one we currently live in by many different magnitudes.
and its just not Ford either:
Porsche Is Developing Even More Gas Versions Of The Next-Gen 718 Boxster/Cayman That Was Supposed To Be EV-Only
So who’s gonna be held accountable for this massive debacle? This is a disastrous situation, and yet the CEO remains. Farley may have his hand and CE1, but the rest of the products that came out under his tenure, which are not electric, likely would’ve have come out regardless. This company needs a new leader in my opinion. Most of the things that have transpired with Ford over the last few years have been predicted here on this forum by people who are not professionals in the industry, which is pretty sad.
Well, I had typed up a response in the other thread, and my message disappeared with all the topic shuffling, so I'll rehash it here...
I think the Maverick CUV will straddle Escape/Edge sizes to sort of cover both markets, also allowing Bronco to keep a chunk of the midsize market.
I wonder if the CE1 performance sedan and Mustang sedan are actually one in the same? It doesn't help commodities of scale for Mustang coupe/vert, as we assumed they'd share front/rear/interiors, and give FRAP another product, but it would also fit with the long-held belief that the platform couldn't accommodate a sedan.
This announcement also makes some sense of the EU Bronco announcement. We were speculating that our Bronco Sport production would move to Spain, since Ford was trying to stuff van and CUV production in with Maverick and Bronco Sport. But, with the van now going to Ohio, maybe they'll keep Bronco Sport in Hermosillo?
The simplest explanation is that it is truly a unique EU-only product, even if it doesn't make sense to produce two unique same-sized, same branded models (our Bronco Sport, their "Bronco") globally....or maybe they are the same, just Euro production?