Jim Farley is ~68” tall in heels (lol) and the truck looks to be ~8 inches or so shorter than him by my guess.  

For sure, I just want it to be cool/interesting looking. 55 inches would be wild, but cool. Would certainly differentiate it from the maverick even more. 

My initial estimate was 55".....my guess is it's somewhere 55-60 inches.     1) it's their job to hype it up 2) you also have to look at it through the "truck" prism.....a truck just won't look like a supercar or some exotic vehicle.....sorry, that's just not realistic.  But it can still be a cool/good looking truck.

No one has mentioned what is going on with the actual camo       I see a soccer/Football, a dog, a heart and a couple other things-they did the same thing during the Bronco build up.   

I'd say the camo is doing exactly as intended......making it impossible to see what the vehicle actually looks like.

I am inclined to believe the people who have actually seen the truck uncamoflagued that it looks good. I also as of right now like how its looking with camo a lot right now personally. 

I figured this would be a good place to put this. Walpole MA shop preserving America's love affair with the Bronco.      https://share.google/GxXlko2V1AL7mZi4t   Another story that's Jay Leno related.   (13) This Bankruptcy is Crushing Classic Car Owners--What Now? - YouTube  

But are my expectations too high when the people who've worked on it have said things like "It looks incredibly attractive" "It'll have instant aesthetic appeal" and "We want the design to pull on your heart strings"? I get it's their job to hype up products. But they shouldn't have hyped up the design if it ends up looking meh imo. They should have stuck to other attributes. 

So it's really hard to gauge, but I looked it up. AI says the beltline on the current Ford expedition is 50-55 inches tall. I know that's a big range, but it gives us an idea. We see the roofline is maybe slight taller than the bottom of the expeditions windows. Keep in mind if the truck was even closer to the expedition, the level might even be lower than that.    So I bet the roofline of this thing is 60 inches at best. That's LOW, like super low. A mustang roof is 55 inches give or take. So this thing is closer in height to a mustang than it is to a maverick, which itself is low. That's awesome as someone who loves utes. 

I actually think it looks a lot like the Expedition/F-150’s lighting.