Is This Ford F-150 Ad a Counter Punch to the Chevy Silverado “Rock Drop” Attack?

[RichardJensen]

If the 5.4 plug issues, which were more widespread and well documented, did not change the dynamic of the truck market, why would anyone believe that this issue, which is being more or less manufactured by GM, will? If the turbo condensation issues which were more widespread and well documented, did not change the dynamic of the truck market, why would anyone believe that this issue, which is being more or less manufactured by GM, will?

 

In both instances, a leading edge technology employed by Ford exhibited documented shortcomings which did not materially impact sales of the truck.

 

Arguing that this is going to make a difference when problems with OHC and turbo motors have not is like pushing a rope up hill.

[jpd80]

I think Ford is following the best course, ignore GM and keep talking up the virtues of its own new trucks.

[akirby]

If this doesn't happen with a bedliner, and almost every buyer gets a bedliner then that makes it a completely moot point.

[blwnsmoke]

^^^ just make a Bedliner standard equipment lol.

[Kev-Mo]

Now, Ford releases an ad titled “The Tough 10 Reasons the Ford F-150 Outpaces Every Other Truck”. It’s a fast-paced piece that starts with a history lesson. The ad shows a key in an ignition of what appears to be an older truck, and a hand trying to start the engine and failing. The narrator says “Those who don’t learn from the past are doomed to drive it.”

 

Read more here: http://www.tfltruck.com/2016/06/is-this-ford-f-150-ad-a-counter-punch-to-the-chevy-silverado-rock-drop-attack/

 

https://www.youtube.com/watch?v=JSN_c9H9rNE

 

 

That's a well done snippet! I like the idea of touting the engineering of the Ford rather than attacking the competition. I think the Dodge Ram and GM/Chevy ads are effective - but I like the Ford style better. And Denis Leary is the perfect narrator. I find it most interesting that Chevy is attacking the aluminum, while scrambling to catch up in that material's use. All good when it comes to Ford Pickups.

[aneekr]

I did not see the Ridgeline comparison, because I would rather get beaten with dildo's by a gang before owning a FWD Ridgeline.......

 

 

Ridgeline is available with Honda's i-VTM4 AWD system. Here's the video:

 

[Anthony]

 

 

 

 

Damn, Honda just owned GM in a parking lot using someone's old iPhone.

[jpd80]

And what does warranty say about dropping sharp objects into the back of any half to truck..

 

GM also managed to score some small pinhole piercings on its own steel beds

so maybe liners for trucks that are going to see this type of duty and we'll call it quits...

[J-150]

 

 

Ridgeline is available with Honda's i-VTM4 AWD system. Here's the video:

 

https://www.youtube.com/watch?v=ayOhO3D_90Y

I would love to see the side view of that Honda with "800 pounds" in the bed.

 

You could see from the back how far down the bumper drooped under the weight.

Edited June 14, 2016 by J-150

[LincolnLover]

I did not see the Ridgeline comparison, because I would rather get beaten with dildo's by a gang before owning a FWD Ridgeline.......

I'm I the only one who thought that was funny?

[akirby]

Yes. Apparently we're all over the age of 12.

[ANTAUS]

The Ridgeline wanting to be compared, and be part of the conversation, is like the pet Chihuahua trying to play with the Lab and Great Dane...just want to swat it "bitch, go away!"...

[BORG]

Oh Honda, but it does make GM look like the fool now...not that it matters. I'm more impressed by the differences in video production values

[Gnostic]

I was just waiting for a rock to hit the back window from that height.

[SoonerLS]

I'm I the only one who thought that was funny?

That depends--do you mean funny "haha" or funny "hmm"?

[YT90SC]

Hey Lincoln Lover, GM has said that in their own testing, their bed gets holes from the toolbox in 2 of 10 tests.

[Extreme4x4]

Lincoln Lover is way over dramatizing. Aluminum and steel are different............... period. Steel stretches, aluminum doesn't. So yes, an unprotected F150 bed is more likely to get punctured by just the wrong set of circumstances (which GM obviously worked for a year to find). However, lets fast forward a few years, in snow country, and lets look at those same 2 truck beds. The Ford bed will look pretty much like it does now. The GM steel truck bed will have rust forming in all of the holes and places that the paint was "banged" away.

 

There are a couple of people on truck sites who have punctured their beds. That is all that I have found. Both were the fault of the owner, and they own up to it.

 

Just as a FYI, these sites have hundreds of thousands of Ford truck owners. If the issue was widespread, you would see thread after thread about it, and one of those fabulous mega threads would have shown up already (just like the GM truck vibration problem).

[RichardJensen]

those fabulous mega threads

 

Ooo! I love the Fabulous Mega Threads.

 

I think this is my favorite song of theirs:

 

[jpd80]

GM....

 

 

 

Edited June 16, 2016 by jpd80

[92merc]

My dad was mentioning to me how the Ford beds are mounted vs the GM's. Not sure if this is still the case on the Ford's, but on my 2003 the bed bolts come through the top of the bed, through some support beams, then into the frame.

 

On the GM's, they have a C piece of metal spot welded onto the bottom of the bed, then the bolts go through the frame and into a welded nut on the C piece.

 

Anecdotally, my father has been noticing that GM's in a frontal type crash, are almost always shearing the C piece of the bed and the bed becomes dislodged in a crash. And I'm not talking it moved a bit. I mean it's been sheared off and totally off the truck. Or maybe hanging on by a single bolt. He hasn't seen any Ford's do this at all.

 

So GM has its weaknesses in its beds as well.

[RangerM]

^^^ just make a Bedliner standard equipment lol.

It would be really slick if they could color-match from the factory, as well.

 

This is what the aftermarket was capable with mine.

[tbone]

That looks really nice. I hadn't seen a color matched liner before.

[RangerM]

That looks really nice. I hadn't seen a color matched liner before.

Thanks.

 

It did add $150 to the cost of a "normal" (read: black) spray-in, but it's held up well (it's over 2 years old in that picture).

 

I did say "color-matched", but I probably should have said it was simply a color I selected from an available palette (I think there were about 8 - 12 to choose from). Fortunately, it looks virtually the same color as the rest of the truck in person. Many don't recognize that it's a spray-in until they see it up close.

[NLPRacing]

^^^ just make a Bedliner standard equipment lol.

 

I agree, most people buy them anyway, so why not just go ahead and offer a spray in bedliner as standard.

 

It would be really slick if they could color-match from the factory, as well.

 

This is what the aftermarket was capable with mine.

 

Mine was color matched too, which was easy since my truck is black.

[ice-capades]

Ford has substantially increased the availability of the factory "Spray in Bedliner" option and has actually been encouraging Dealers to increase orders for it.