akirby Posted April 2, 2021 Share Posted April 2, 2021 45 minutes ago, atomcat68 said: Each made the correct choice for their respective companies. Average Ford customers probably wouldn't accept a car like truck, and average Hyundai customers probably wouldn't really like a Ford like approach. This is really hard for people to understand. What works for one company may not work for another. In addition to buyer preferences you have to factor in institutional knowledge, factory availability, etc. etc. Bronco is a great case in point. Ford has the history, they know how to build rugged body on frame trucks and suvs. The Ranger platform was readily available as was the factory capacity. No brainer. Hyundai has none of that and it would be an unmitigated disaster. Likewise, Ford would have trouble competing with a new traditional minivan for the same reason. 4 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 9, 2021 Share Posted April 9, 2021 https://www.autoblog.com/2021/04/08/hyundai-santa-cruz-pickup-reveal-april-15-not-a-truck/ Hyundai is trying to say it's not a truck lol. 1 Quote Link to comment Share on other sites More sharing options...
Gurgeh Posted April 9, 2021 Share Posted April 9, 2021 1 hour ago, rmc523 said: https://www.autoblog.com/2021/04/08/hyundai-santa-cruz-pickup-reveal-april-15-not-a-truck/ Hyundai is trying to say it's not a truck lol. I stand by my earlier category. It isn't a truck, it's an open-air crossover. Quote Link to comment Share on other sites More sharing options...
snooter Posted April 9, 2021 Share Posted April 9, 2021 Hyundai "youthful", "sporty"...impressed with there williningness to push design dynamics and envelope Ford "boring", "generic" - old gezzers preferred with ford still showing no balls to push design dynamics... Quote Link to comment Share on other sites More sharing options...
MadManMoon Posted April 9, 2021 Share Posted April 9, 2021 2 hours ago, snooter said: Hyundai "youthful", "sporty"...impressed with there williningness to push design dynamics and envelope Ford "boring", "generic" - old gezzers preferred with ford still showing no balls to push design dynamics... Such a tiring broken record. Get a new schtick. 7 Quote Link to comment Share on other sites More sharing options...
twintornados Posted April 10, 2021 Share Posted April 10, 2021 13 hours ago, MadManMoon said: Such a tiring broken record. Get a new schtick. he can't even discern the difference between "there" their" and "they're"... 3 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 10, 2021 Share Posted April 10, 2021 18 hours ago, MadManMoon said: Such a tiring broken record. Get a new schtick. The ignore list is your friend lol. 5 Quote Link to comment Share on other sites More sharing options...
twintornados Posted April 11, 2021 Share Posted April 11, 2021 16 hours ago, rmc523 said: The ignore list is your friend lol. I have him and a few others on ignore...sure is a sanity saver...lol 2 Quote Link to comment Share on other sites More sharing options...
Schpark Posted April 11, 2021 Share Posted April 11, 2021 I just wish people would stop quoting him. Would be nice if the ignore feature would disable the display of his quotes. 2 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted April 15, 2021 Author Share Posted April 15, 2021 (edited) https://www.motor1.com/news/501230/2022-hyundai-santa-cruz-debut/ Reveal was today. Lots of pictures at the link. Here’s a few highlights: -optional 2.5L turbo 275hp 310 lb ft -5000 lb towing -bed is 52 inches long -hidden storage area in bed floor (like the ridgeline but smaller) after watching the reveal, I think Hyundai has a winner here. Production vehicle looks better than I thought it would. It basically has the new Tucson’s interior which is pretty nice in my opinion. I see this taking away sales from Subaru. Edited April 15, 2021 by T-dubz 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted April 15, 2021 Share Posted April 15, 2021 Good luck with car seats in the back of that thing. What were they thinking with the shape of that rear door? 1 Quote Link to comment Share on other sites More sharing options...
Edgeoffroad04 Posted April 15, 2021 Share Posted April 15, 2021 There are some nice features for a life style truck. But that second row is useless with adults and even car seats. The optional power train and towing capacity is intriguing. Looking forwarding to see the specs between this and Maverick. 1 Quote Link to comment Share on other sites More sharing options...
pffan1990 Posted April 15, 2021 Share Posted April 15, 2021 14 minutes ago, fuzzymoomoo said: Good luck with car seats in the back of that thing. What were they thinking with the shape of that rear door? Don't see how passengers can get in and out of back seats without hunching down and squirming in because of that rear door shape. The Maverick is a big winner in that department with the squared-ish cab portion. The Santa Cruz also has weird styling all around it that doesn't quite flow together. As if few different teams put their styling on it at once. Now if Ford can go ahead and officially announce and reveal the Maverick already... Quote Link to comment Share on other sites More sharing options...
Broncofan7 Posted April 15, 2021 Share Posted April 15, 2021 Interesting specs but I think Ford will come in with the Maverick and "win" in sales and capability. Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 15, 2021 Share Posted April 15, 2021 Bed is longer than I thought and the drivetrain offering seems competitive. Ford needs to bring its A-game with Maverick... 1 Quote Link to comment Share on other sites More sharing options...
CKNSLS Posted April 15, 2021 Share Posted April 15, 2021 31 minutes ago, Edgeoffroad04 said: There are some nice features for a life style truck. But that second row is useless with adults and even car seats. The optional power train and towing capacity is intriguing. Looking forwarding to see the specs between this and Maverick. Don't see the demographics this is aimed towards having a car seat issue. This is geared towards those with an active lifestyle-young couple ( no kids) or singles. 2 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted April 15, 2021 Author Share Posted April 15, 2021 29 minutes ago, Broncofan7 said: Interesting specs but I think Ford will come in with the Maverick and "win" in sales and capability. I don’t doubt that at all. Even though these vehicles are similar, I see them going after completely different markets. That’s why I think Subaru will be the main competition here. I was really surprised by the engine specs of the Santa Fe. We already know that the maverick will be getting the optional 2.0 turbo which has 250hp and 277ft lb torque in the bronco sport. Maybe ford ups the output in the maverick but I don’t see that happening, as that would make one of their premium products (bronco sport) have a lesser engine. I also like the blind spot cameras that Hyundai has on this and many other models. When your blinker is on, it shows you what’s in your blind spot right in the digital IP. I wish ford would implement something like this. 3 Quote Link to comment Share on other sites More sharing options...
CurtisH Posted April 15, 2021 Share Posted April 15, 2021 13 minutes ago, T-dubz said: I also like the blind spot cameras that Hyundai has on this and many other models. When your blinker is on, it shows you what’s in your blind spot right in the digital IP. I wish ford would implement something like this. That actually sounds pretty useful. Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 15, 2021 Share Posted April 15, 2021 No price info was released but since Santa Cruz is based on Santa Fe, it will probably mirror closely to the SUV's price. In another word, Hyundai is not position it necessary as Elantra replacement. Maverick is (or was) supposed to be significantly cheaper than Bronco Sport or Escape so we shall see how this shakes out. Quote Link to comment Share on other sites More sharing options...
T-dubz Posted April 15, 2021 Author Share Posted April 15, 2021 35 minutes ago, bzcat said: No price info was released but since Santa Cruz is based on Santa Fe, it will probably mirror closely to the SUV's price. In another word, Hyundai is not position it necessary as Elantra replacement. Maverick is (or was) supposed to be significantly cheaper than Bronco Sport or Escape so we shall see how this shakes out. I think it’s based off of the Tuscon instead of Santa Fe right? The New tuscon starts at around $25k. I’d guess this is priced somewhere around there too. 1 Quote Link to comment Share on other sites More sharing options...
Broncofan7 Posted April 15, 2021 Share Posted April 15, 2021 (edited) 3 hours ago, T-dubz said: I don’t doubt that at all. Even though these vehicles are similar, I see them going after completely different markets. That’s why I think Subaru will be the main competition here. I was really surprised by the engine specs of the Santa Fe. We already know that the maverick will be getting the optional 2.0 turbo which has 250hp and 277ft lb torque in the bronco sport. Maybe ford ups the output in the maverick but I don’t see that happening, as that would make one of their premium products (bronco sport) have a lesser engine. I also like the blind spot cameras that Hyundai has on this and many other models. When your blinker is on, it shows you what’s in your blind spot right in the digital IP. I wish ford would implement something like this. That's a great analysis. From what I understand, the Maverick should go after a different audience, especially if some of the rumors on lower price prove to be true (and the SC's pricing). I like Ford's approach better because it still has the Ranger for more power and capability right above Maverick as well. Edited April 15, 2021 by Broncofan7 Quote Link to comment Share on other sites More sharing options...
kyle Posted April 16, 2021 Share Posted April 16, 2021 (edited) 9 hours ago, T-dubz said: https://www.motor1.com/news/501230/2022-hyundai-santa-cruz-debut/ Reveal was today. Lots of pictures at the link. Here’s a few highlights: -optional 2.5L turbo 275hp 310 lb ft -5000 lb towing -bed is 52 inches long -hidden storage area in bed floor (like the ridgeline but smaller) after watching the reveal, I think Hyundai has a winner here. Production vehicle looks better than I thought it would. It basically has the new Tucson’s interior which is pretty nice in my opinion. I see this taking away sales from Subaru. I don’t see it taking sales away from Subaru as much as continuities grow the active lifestyle market. Kudos to Hyundai bring first to segment with a strong product. Hopefully Ford answers with a few tricks up their sleeves but this is the next big segment companies will be rushing to get into. It doesn’t need to be the most capable with towing etc but more attractive and fun to drive and not get crazy on pricing. Edited April 16, 2021 by kyle Quote Link to comment Share on other sites More sharing options...
tbone Posted April 16, 2021 Share Posted April 16, 2021 I like it, its a nice effort. It will be interesting to see how this non-truck, as Hyundai tried to say, stacks up against the Maverick. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 16, 2021 Share Posted April 16, 2021 10 hours ago, fuzzymoomoo said: Good luck with car seats in the back of that thing. What were they thinking with the shape of that rear door? Good luck sitting back there once you get in too. 2 Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 16, 2021 Share Posted April 16, 2021 19 hours ago, T-dubz said: I think it’s based off of the Tuscon instead of Santa Fe right? The New tuscon starts at around $25k. I’d guess this is priced somewhere around there too. Yes, I mean Tucson not Santa Fe. Maverick is rumored to start at $20k but I'm guessing similarly equipped, it maybe about the same price as Santa Cruz. Quote Link to comment Share on other sites More sharing options...
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