ice-capades Posted September 2, 2022 Share Posted September 2, 2022 (edited) Ford Sales - August 2022 https://media.ford.com/content/fordmedia/fna/us/en/news/2022/09/02/ford-2022-august-sales.html Strong August Makes Ford America’s Best-Selling Brand Again; No. 2 Electric Vehicle Brand on Record Sales of F 150 Lightning, Strong Mustang Mach E Gain and E Transit Van Ford is America’s best selling brand for the second month in a row. While sales for the overall industry were up 4.8 percent over a year ago, Ford grew at a faster pace of 27.3 percent for the month. Ford total market share increased 2.4 percentage points from August of last year to its current level of 13.4 percent for the month. Ford Sales_2022-08.pdf Edited September 2, 2022 by ice-capades 1 1 Quote Link to comment Share on other sites More sharing options...
bzcat Posted September 2, 2022 Share Posted September 2, 2022 (edited) Farley has to be pleased... his strategy is starting to the results that we all thought was possible with proper execution. The decision to push icnonic brands to the front of the EV development is obviously the right call in retrospct. Can you imagine if Mustang Mach E was called C-Max and Lightning had no association with F-150? They probably would be forgotten already. And you really have to wonder why some people thought the decision to end car sales and put all the resources into getting utitilities right was controversial. The data was already telling us cars was done in the US but some people just refused to believe it. I have no doubt that Ford is making more money on the 48k Maverick it sold than the 150k Fiesta and Focus it sold the last year they were both offered. Same with the 70k Bronco Sport vs. the 125k Fusion. BTW, some of us wrote Escpae's arbituary too early... Ford has managed to make enough tweaks to keep the model selling and the mid cycle update is looking quite promosing. It is still massacred by RAV4 and CR-V but things are looking ok now. Ford has stablized the freefall and I'm sure Farley has taken charge of the mid cycle refresh applying lessons from Bronco Sport and Maverick. Edited September 2, 2022 by bzcat 5 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted September 2, 2022 Share Posted September 2, 2022 2 hours ago, bzcat said: Farley has to be pleased... his strategy is starting to the results that we all thought was possible with proper execution. These highlights from the August 2022 sales press release confirm that Farley has the right strategy, emphasizing BEV, software-based technologies and features, and retail sold orders, as well as proper execution of that strategy. Very impressive results that clearly demonstrate Ford's success transitioning from the "old world" of the automotive industry to the "new world". No. 2 Electric Vehicle Brand. Ford electric vehicle sales expanded four-fold over a year ago, growing almost four times faster than the EV segment and conquesting from competitors at a rate over 60 percent. Ford E-Transit sales through August totaled 3,938 electric vans, dominating the electric van segment with over 90 percent share of the segment. More than 75,000 customers have enrolled in Ford BlueCruise and Lincoln ActiveGlide, up 13 percent from July. For the fifth straight month, more than 50 percent of Ford retail sales came from previously placed orders. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 2, 2022 Share Posted September 2, 2022 (edited) Remember, a lot of what we’re seeing is also recovery to normal numbers vs. the craziness of the last couple years. it’s been hard to put too much stock into ANY sales numbers given the parts limitations (a given model could be way up one month and way down the next). A true comparison would be to 2019 numbers. and that’s not me saying the results aren’t good. They are, and it’s nice to finally see a lot more green on the charts, but just putting some realistic perspective on things. im traveling right now otherwise I’d post my usual charts. I will after the long weekend, I can also see if I have ‘19 numbers to compare. I don’t recall if I do or not. Edited September 2, 2022 by rmc523 5 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 2, 2022 Share Posted September 2, 2022 38 minutes ago, rmc523 said: Remember, a lot of what we’re seeing is also recovery to normal numbers vs. the craziness of the last couple years. it’s been hard to put too much stock into ANY sales numbers given the parts limitations (a given model could be way up one month and way down the next). A true comparison would be to 2019 numbers. and that’s not me saying the results aren’t good. They are, and it’s nice to finally see a lot more green on the charts, but just putting some realistic perspective on things. To that point YTD sales are almost identical. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 2, 2022 Share Posted September 2, 2022 Any month where Ford gets over 60,000 combined F Series sales is a good one but short stroking less than 7,000 electric vehicle sales like there’s a massive uptick is a bit self-indulgent when Tesla sales are in the tens of thousands. 2 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted September 2, 2022 Share Posted September 2, 2022 What happened to bronco sport? Is it being hit by supply constraints? I thought a few months ago it was selling almost double digits. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 2, 2022 Share Posted September 2, 2022 34 minutes ago, T-dubz said: What happened to bronco sport? Is it being hit by supply constraints? I thought a few months ago it was selling almost double digits. Correct, it’s a bit like crop rotation to keep Louisville, Hermosillo and Oakville ticking over. You can see that Bronco Sport, Maverick, Escape and Edge could all sell way more than they are. Absolutely frustrating to have good products and not be able to fill out production and sales. 1 Quote Link to comment Share on other sites More sharing options...
bzcat Posted September 3, 2022 Share Posted September 3, 2022 3 hours ago, T-dubz said: What happened to bronco sport? Is it being hit by supply constraints? I thought a few months ago it was selling almost double digits. I'm sure production shifted towards Maverick so there are fewer deliveries. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 3, 2022 Share Posted September 3, 2022 1 hour ago, bzcat said: I'm sure production shifted towards Maverick so there are fewer deliveries. Compared to July, Bronco Sport dropped 3,000 sales and Maverick dropped 3,500 sales, Escape picked up over 3,000 sales and Edge sales were flat. Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted September 3, 2022 Share Posted September 3, 2022 10 hours ago, bzcat said: I have no doubt that Ford is making more money on the 48k Maverick it sold than the 150k Fiesta and Focus it sold the last year they were both offered. Same with the 70k Bronco Sport vs. the 125k Fusion Yet another apples/oranges comparison inferring that pitting profitability of long in the tooth models vs. brand new ones is somehow valid. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 3, 2022 Share Posted September 3, 2022 22 minutes ago, Trader 10 said: Yet another apples/oranges comparison inferring that pitting profitability of long in the tooth models vs. brand new ones is somehow valid. Those models were never that profitable even before they were long in the tooth. If you can’t see the difference in bargain priced commodity vehicles with 6-8 competitors and no distinguishing features and $4k rebates compared to vehicles that people are reserving and buying with emotion and happily paying MSRP even before the supply chain shortages then you’re just not paying attention. 6 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 3, 2022 Share Posted September 3, 2022 (edited) 3 hours ago, akirby said: Those models were never that profitable even before they were long in the tooth. If you can’t see the difference in bargain priced commodity vehicles with 6-8 competitors and no distinguishing features and $4k rebates compared to vehicles that people are reserving and buying with emotion and happily paying MSRP even before the supply chain shortages then you’re just not paying attention. Conversely, the replacement Mavericks and Bronco Sports production is heavily restricted and thus, cannot give the complete ROI that Ford was expecting, profitable compacts are a difficult exercise even in the best of times. Once the market moved to utilities, keeping Fusion vs Bronco Sport./Maverick was an easy answer. The only way that cars make a comeback is if they’re BEVs and desirable to buyers (that’s tricky). Edited September 3, 2022 by jpd80 Grammar Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted September 3, 2022 Share Posted September 3, 2022 7 hours ago, akirby said: Those models were never that profitable even before they were long in the tooth. If you can’t see the difference in bargain priced commodity vehicles with 6-8 competitors and no distinguishing features and $4k rebates compared to vehicles that people are reserving and buying with emotion and happily paying MSRP even before the supply chain shortages then you’re just not paying attention. BS and Maverick both came out after covid related supply chain shortages began. Further, new vehicles selling at or above MSRP is currently the norm. My point is that comparisons between brand new models and the old vehicles they are replacing aren’t apples/apples as many try to infer. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted September 3, 2022 Share Posted September 3, 2022 8 hours ago, akirby said: Those models were never that profitable even before they were long in the tooth. If you can’t see the difference in bargain priced commodity vehicles with 6-8 competitors and no distinguishing features and $4k rebates compared to vehicles that people are reserving and buying with emotion and happily paying MSRP even before the supply chain shortages then you’re just not paying attention. But, again, people paying MSRP and above does not benefit the profitability of Ford (the manufacturer), only the profitability of the dealers. You don't hear dealers complaining that Ford is adding thousands in markup's to their invoice cost, post-order. Yes, the elimination of rebates and incentives has helped the profitability at the Ford level, but that's the devil that the manufacturers created in order to move product, when the almighty sales-volume number was the only metric they cared about. Who cares if you sell 10 million of something, if you lose money doing it? HRG Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 3, 2022 Share Posted September 3, 2022 11 hours ago, jpd80 said: Compared to July, Bronco Sport dropped 3,000 sales and Maverick dropped 3,500 sales, Escape picked up over 3,000 sales and Edge sales were flat. Around me I've noticed Edge inventory is much better than Escape, which itself isn't quite as good as Bronco Sport. Good luck finding a Maverick. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 3, 2022 Share Posted September 3, 2022 10 hours ago, Trader 10 said: Yet another apples/oranges comparison inferring that pitting profitability of long in the tooth models vs. brand new ones is somehow valid. The only thing that ever made Focus profitable was a large loan from the Department of Energy to retool MAP in 2011/12. Once volume started dropping in 2015 it erased whatever slim margin there was. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted September 3, 2022 Share Posted September 3, 2022 2 hours ago, HotRunrGuy said: Who cares if you sell 10 million of something, if you lose money doing it? General Motors 7 Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 3, 2022 Share Posted September 3, 2022 (edited) 2 hours ago, HotRunrGuy said: ...Yes, the elimination of rebates and incentives has helped the profitability at the Ford level, but that's the devil that the manufacturers created in order to move product, when the almighty sales-volume number was the only metric they cared about. You can thank Chrysler for "inventing" the rebate... https://www.nytimes.com/1981/02/18/business/gm-and-ford-offer-cash-rebates-that-are-largest-ever-for-industry.html Quote The first rebates of the modern era were offered by Chrysler in January 1975 when it offered up to $500 to move its slow-selling smaller cars in a promotion called the ''Car Clearance Carnival.'' Within two months A.M.C., Ford and General Motors had made competitive offers. Edited September 3, 2022 by twintornados Quote Link to comment Share on other sites More sharing options...
ice-capades Posted September 3, 2022 Author Share Posted September 3, 2022 21 minutes ago, twintornados said: You can thank Chrysler for "inventing" the rebate... Was it Chrysler? I always thought it was General Motors that started the rebates. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted September 3, 2022 Share Posted September 3, 2022 2 hours ago, ice-capades said: Was it Chrysler? I always thought it was General Motors that started the rebates. It was Chrysler. Joe Garagiola (then-famous baseball catcher) uttered the phrase, "buy a car, get a check." 1975 or so. 2 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 3, 2022 Share Posted September 3, 2022 7 hours ago, Trader 10 said: BS and Maverick both came out after covid related supply chain shortages began. Further, new vehicles selling at or above MSRP is currently the norm. My point is that comparisons between brand new models and the old vehicles they are replacing aren’t apples/apples as many try to infer. I understand your point but they would be selling at MSRP regardless. I follow Maverick and Bronco Sport forums and groups and the passion for these vehicles is like night and day compared to Fusion and Focus buyers, They gladly pay $5k over MSRP. They can’t wait to customize them and they have almost no direct competition. 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 3, 2022 Share Posted September 3, 2022 6 hours ago, HotRunrGuy said: But, again, people paying MSRP and above does not benefit the profitability of Ford (the manufacturer), only the profitability of the dealers. You don't hear dealers complaining that Ford is adding thousands in markup's to their invoice cost, post-order. Yes, the elimination of rebates and incentives has helped the profitability at the Ford level, but that's the devil that the manufacturers created in order to move product, when the almighty sales-volume number was the only metric they cared about. The point is rebates are not required to sell them AND Ford can raise their prices which they’ve done several times. So of course it helps Ford’s bottom line. 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 4, 2022 Share Posted September 4, 2022 11 hours ago, ice-capades said: Was it Chrysler? I always thought it was General Motors that started the rebates. It was Chrysler that started it in the Mid 70's and Lee Iaccoca rev'ed it up with his famous "Buy a car, get a check!" campaign. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted September 4, 2022 Share Posted September 4, 2022 2 hours ago, twintornados said: It was Chrysler that started it in the Mid 70's and Lee Iaccoca rev'ed it up with his famous "Buy a car, get a check!" campaign. Lee Iacocca had written about it in his first book. The dealers wanted more K cars and Omni/ Horizon /tc4Turismo/ Charger models, but Chrysler had a huge glut of cars like Codobra, Mirada, S.t Regis and other such automotive misfits. He said to the dealers, "We can't unmake them, so you have to sell them" Chrysler then came up with a rebate program and that annoying nationwide radio ad with the frogs saying, "rebate rebate" instead of ribbit ribbit. Quote Link to comment Share on other sites More sharing options...
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