rmc523 Posted April 3 Share Posted April 3 https://s201.q4cdn.com/693218008/files/doc_news/2024/Apr/03/q1-2024-sales-final.pdf These are the quarterly sales - I'll post up the March charts I have later. 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 3 Author Share Posted April 3 Here are March figures: *NOTE - I had to throw the Brightdrop numbers in the 400 category - they split them into 400/600 on the Q4 2023 results, and reverted to just "Brightdrop" for Q1, not sure why they changed it back. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 3 Author Share Posted April 3 Mach E had a huge month at 5,364 sales. Lightning and E-Transit also had healthy jumps. Edge, Corsair, and Nautilus had big months too. Bronco sales down again. I wonder if pricing is still an issue.... Also, looks like new Rangers are finally trickling into dealerships. 1 Quote Link to comment Share on other sites More sharing options...
tbone Posted April 3 Share Posted April 3 54 minutes ago, rmc523 said: Bronco sales down again. I wonder if pricing is still an issue.... It has to be a contributing factor. They are nice vehicles, but the cost goes way up when you start adding options, which is why I would consider a used model over new now. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 3 Author Share Posted April 3 25 minutes ago, tbone said: It has to be a contributing factor. They are nice vehicles, but the cost goes way up when you start adding options, which is why I would consider a used model over new now. Not even so much the options, but the extreme increases vs. debut pricing just a couple of years ago, as I've mentioned before. 3 Quote Link to comment Share on other sites More sharing options...
akirby Posted April 3 Share Posted April 3 22 minutes ago, rmc523 said: Not even so much the options, but the extreme increases vs. debut pricing just a couple of years ago, as I've mentioned before. Money is almost always the answer. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted April 3 Share Posted April 3 Ford should keep the Edge and Escape. On the other side, the new Navi can’t come soon enough, it is the only Lincoln that is not selling right now. 2 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted April 4 Share Posted April 4 Edge sales are crazy. It’s selling almost as much as the escape and it’s a 100 year old design. Rebates are surprisingly low at only $1500 too. Wonder what sales would be like if ford refreshed the sheet metal? Interior just needs an update to ford’s current switchgear and steering wheel along with a new seat and dash design. I was wondering where all of the sales were happening at because I haven’t seen any edges on dealer lots around me and haven’t noticed any new ones on the road, but I’d guess it’s a big seller up north where awd is more important. standard awd, huge touchscreen, good amount of tech, and a moderately low price make it a pretty compelling option. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted April 4 Share Posted April 4 32 minutes ago, T-dubz said: Edge sales are crazy. It’s selling almost as much as the escape and it’s a 100 year old design. Rebates are surprisingly low at only $1500 too. Wonder what sales would be like if ford refreshed the sheet metal? Interior just needs an update to ford’s current switchgear and steering wheel along with a new seat and dash design. I was wondering where all of the sales were happening at because I haven’t seen any edges on dealer lots around me and haven’t noticed any new ones on the road, but I’d guess it’s a big seller up north where awd is more important. standard awd, huge touchscreen, good amount of tech, and a moderately low price make it a pretty compelling option. The reason it is selling so well is that its getting subvented interest rates....even at 84 months, its 1/2 of a "good" rate from a Credit union. Quote Link to comment Share on other sites More sharing options...
Oac98 Posted April 4 Share Posted April 4 3 hours ago, joseodiaga4 said: Ford should keep the Edge and Escape. On the other side, the new Navi can’t come soon enough, it is the only Lincoln that is not selling right now. The commodity Edge Is dead. Were just building a lot because it’s the end of the road. Quote Link to comment Share on other sites More sharing options...
transitman Posted April 4 Share Posted April 4 7 hours ago, rmc523 said: Mach E had a huge month at 5,364 sales. Bronco sales down again. I wonder if pricing is still an issue.... I live in the Phoenix area and I see a lot of Mach E's, and you cant turn around without seeing another Bronco, but suddenly there are a lot of Broncos on the lot by my house. When I recently purchased a newer Edge, I asked why so many Broncos and he said at the beginning they never reached the lot because of pre orders and now they sit. Maybe the light-off-road-desert market has been fulfilled for now. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted April 4 Share Posted April 4 (edited) 1 hour ago, silvrsvt said: The reason it is selling so well is that its getting subvented interest rates....even at 84 months, its 1/2 of a "good" rate from a Credit union. Heck, I bought one last month, just because my wife has so enjoyed her '19. 0% for 66 months. HRG Edited April 4 by HotRunrGuy 5 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted April 4 Share Posted April 4 7 hours ago, joseodiaga4 said: Ford should keep the Edge and Escape. On the other side, the new Navi can’t come soon enough, it is the only Lincoln that is not selling right now. It sounds like they are keeping the escape, that's almost certainly what this new affordable EV utility is now that we know it's not a BS. As for the edge, there are a lot of ways they could keep that going as well. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted April 4 Share Posted April 4 2 hours ago, HotRunrGuy said: Heck, I bought one last month, just because my wife has so enjoyed her '19. 0% for 66 months. HRG Very nice, may I ask what this color is called? Everytime I see it, I always think it's classy, but eye catching at the same time. I've thought about getting our explorer wrapped in a similar color. Quote Link to comment Share on other sites More sharing options...
akirby Posted April 4 Share Posted April 4 10 hours ago, silvrsvt said: The reason it is selling so well is that its getting subvented interest rates....even at 84 months, its 1/2 of a "good" rate from a Credit union. The main reason is folks are buying them before they’re gone. This is the last month unless something changes. 2 Quote Link to comment Share on other sites More sharing options...
Gurgeh Posted April 4 Share Posted April 4 3 minutes ago, akirby said: The main reason is folks are buying them before they’re gone. This is the last month unless something changes. I remember when MKT sales suddenly surged in their final months of production for the same reason. Can't remember if the Flex did likewise. Quote Link to comment Share on other sites More sharing options...
Flying68 Posted April 4 Share Posted April 4 Amazing that so many people want 2 row mid-size SUVs/cross-overs, almost like there are some people that don't need an unusable 3rd row and prefer a more spacious 2nd row instead. Go figure. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted April 4 Share Posted April 4 21 minutes ago, Flying68 said: Amazing that so many people want 2 row mid-size SUVs/cross-overs, almost like there are some people that don't need an unusable 3rd row and prefer a more spacious 2nd row instead. Go figure. Demand was never a question. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted April 4 Share Posted April 4 1 hour ago, Gurgeh said: I remember when MKT sales suddenly surged in their final months of production for the same reason. Can't remember if the Flex did likewise. Without going back and looking it up, I don’t know but it was the reason I got mine when I did. Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted April 4 Share Posted April 4 12 hours ago, DeluxeStang said: Very nice, may I ask what this color is called? Everytime I see it, I always think it's classy, but eye catching at the same time. I've thought about getting our explorer wrapped in a similar color. That is Burgundy Velvet. HRG Quote Link to comment Share on other sites More sharing options...
Andrew L Posted April 4 Share Posted April 4 17 hours ago, transitman said: I live in the Phoenix area and I see a lot of Mach E's, and you cant turn around without seeing another Bronco, but suddenly there are a lot of Broncos on the lot by my house. When I recently purchased a newer Edge, I asked why so many Broncos and he said at the beginning they never reached the lot because of pre orders and now they sit. Maybe the light-off-road-desert market has been fulfilled for now. My G/Fs father got one last year he was waiting forever for it was on preorder for a long time. He paid I want to say close to 72k for it, it's loaded to the gills. Bright blue, blue leather, 4 door, removable top, big chunky tires. He's trying to sell it now. He's a Ford guy through and through but he said he misses having a sporty sedan or coupe, he also said he really didn't think it through since they have an Explorer already they have no need for 2 SUVs. He has had multiple offers from dealers but all low balling him pretty hard. He has it listed I think on Autotrader now for about 52k and no bites only low balls. He said if he doesn't sell it soon he will just keep it. He doesn't hate it at all he just misses having something sporty. 1 Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted April 4 Share Posted April 4 7 hours ago, akirby said: Demand was never a question. Maybe I am bit stubborn but I don’t understand why Ford plans to exist those to segments. It is weird that everybody else can make their products work but Ford can’t. The plan is to loose 200k sales annually? that alone in the US because if there is no Escape, what is the future for the Kuga? 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted April 4 Share Posted April 4 28 minutes ago, joseodiaga4 said: Maybe I am bit stubborn but I don’t understand why Ford plans to exist those to segments. It is weird that everybody else can make their products work but Ford can’t. The plan is to loose 200k sales annually? that alone in the US because if there is no Escape, what is the future for the Kuga? They may have good volume but profit margins are probably lower than they want. Some of that is due to the competition, some due to higher costs. But they’re not just killing vehicles - they’re diverting those resources to new vehicles that either promise higher margins or are strategically more important to the company. E.g. if they had kept Focus they would have had to build a new factory and hire dozens if not hundreds more people and there is no way Focus would generate enough profit to cover that added cost. So they replaced it with Bronco and Ranger. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted April 4 Share Posted April 4 7 minutes ago, akirby said: They may have good volume but profit margins are probably lower than they want. Some of that is due to the competition, some due to higher costs. But they’re not just killing vehicles - they’re diverting those resources to new vehicles that either promise higher margins or are strategically more important to the company. E.g. if they had kept Focus they would have had to build a new factory and hire dozens if not hundreds more people and there is no way Focus would generate enough profit to cover that added cost. So they replaced it with Bronco and Ranger. agree on the Focus subject because staying in that segment makes no sense, everything is about SUV/CUV right now, but to exist the compact and medium size SUV/CUV segment seems a bit weird. I understand that the volume is not the problem, but they can't find a way to reduce cost and improve profits? And so far it seems they are just killing, there won't be any new real vehicle (not redesign, refresh) until 2026 with the new compact EV and I don't think this project is the result of the death of the Edge Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted April 5 Share Posted April 5 What do these results tell me? People want affordable vehicles that are filled with value for the price. That doesn't mean cheap, but it means something other than $85k+ F-Series or Broncos that have become overpriced in the last couple years. Look at the Maverick, Bronco Sport and Escape? Build more. The Edge? WTF are they canceling that model? I promise it makes good money and it's in demand. Quote Link to comment Share on other sites More sharing options...
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