When I saw these reports and images coming out, I thought they were AI, or some student project. This design is horrible to be a Ferrari, I don't know what they were thinking.   I've honestly not been the biggest fan of Ferrari design of tha last gen of models (their current crop are better) - I think the early 2000s (or older) Ferraris balance performance with "pretty" design, whereas models since then often have too many design elements for my liking.  This goes the other way, with an anonymous block that looks like a student started forming a car shape on a foam/clay model and then just stopped part way through.   I just want to know how these projects get approved.........Does anyone actually sit back and look at it and think "does this look good?"  "does this fit the brand?"  

The average rental truck customer does not give a crap about what it is, as long as there are two things met, 1.) its actually there and 2.) it is not a ridiculously overpriced rental. 

Maybe U-Haul is betting on marketing... "We have Peterbilts!"

I just knew that after the Purosangue came out that the Prancing Horse threw a shoe.   2024 Ferrari Purosangue:

As a publicly traded company - I am sure that PB undercut Ford to get the order. No CEO or CFO would willingly pay more $$ for a "commodity" item like a truck for a trucking/hauling company. U-Haul goes through hundreds (thousands even?) of trucks annually and to pay a "premium" for what they can get for less down the street that does basically the same thing would be absurd. 

we all know that - the issue is does the general population of the USA know that as well. People with a fancy website and blog experience can whip up anti-BESS sentiment with some nebulous, vague statements about fires and such and get the uneducated into a snit really fast. 

Very clean.  Would make a good Camry or Chevy, not a Ferrari.

That's a question- did Peterbilt underbid Ford or did they built U-Haul a 'dream' truck that U-Haul is willing to pay extra for?     In this case there are 2 factors to consider.  Of course a Peterbilt 536 is quite a bit more than the F-650, and the Cummins 'Octane' is not that much cheaper than a B6.7 diesel.  Sure Peterbilt can squeeze the price a bit, but I don't see how Peterbilt can come close to Ford's price.

While Peterbuilt brags themselves up as a premium brand, they'll underbid every competitor at times like they did to get a Postal Service contract for straight trucks a few years ago.

April fools? Wtf