My thoughts-I've been working in IT for almost 30 years now and AI, while it can be useful for certain things, is getting to the point that we are going to see a VERY ugly crash due to the overinvestment in it.    DRAM prices are crazy due to shortages...just as an example, I built a new PC over the summer and put 64GB of RAM into it and it cost about $190 bucks-the same RAM goes for $900 now!   There so far companies haven't been able to find a useful/profitable use for AI-something like 95% of deployments fail.    Consumers aren't interested in AI enabled things and are distrustful of the tech. Yeah 15-30 second meme videos are cute/funny, but can you actually make money off it? Is it worth the 20-40% increase in electrical bills?    I see the AI bubble blowing up like dot com crash did back 25 years ago. 

Will see if Ford beats Ram to Market!

Counterpoint: Tesla has been doing it for well over a decade at this point. If this new battery chemistry/structure Ford has is better then why not try to recoup the EV losses on something like that? 

That was a rumor when Bronco first launched. I don’t know if there was ever any real meat to it but it’s an interesting thought. Curious why now considering the Wrangler-styled Gladiator didn’t exactly set the world on fire sales-wise. 

This company changes their product plans as frequently as someone changes their underwear.  A $19.5 billion writedown is insane.  How are heads not rolling at Ford over that.   Half joking, but how long before we read about the CE1 program being dead?   I want to remain optimistic about the future, but this company seems lost.  Battery storage feels like a distraction, trying to cash in on the data center boom and throwing some red meat to Wall Street, but they're already way late to the game.  EREV sounds promising, and is probably the direction they should have gone initially, but the amount of time and resources wasted to get to this point is tough to swallow.

Any word on the next Bronco refresh/update?  It seems like its due for one.

Get ready for a way out of left field moment. BORG is claiming this is a bronco pickup that will replace the ranger. 

Yea, as a Ford fan and former employee myself I commiserate. But total lack of tact and long term planning combined with the big shots spoutin' more bullshit about their latest "better idea" being a customer-driven shift is sadly what to expect of so called "leadership" at FoMoCo these days.   Grab a life preserver and jump off the sinking ship while you can

If they just said new affordable gas truck I would assume it was additional maverick production. But what I'm getting hung up on is them saying is a new model they don't offer today. So not an f-series, ranger, or maverick.    Maybe a gas powered version of the CE1 truck or some sort of ranchero ute thing are the only things I can think of, but I'm curious to see what others think this could be. 

I'd imagine the design for t3 at the very least will carry over. Apparently it looks like a futuristic take on those late 90s, early 2000s f-150s. That doesn't sound attractive when described, but people who've seen it have actually said it looks quite nice.