I wonder if it’s a different “off road” trim than tremor. Solely based on every other tremor having the copper/yellow accents rather than blue.    Perhaps we’ll get a refreshed lightning sooner than later with the new model delayed. Updated interior and perhaps a slightly larger battery for the long range.    Does anyone know if there is room for additional battery capacity? 

Recalls by Manufacturer: 01 January - 21 August 2025 Data: NHTSA

I’ve been trying to tell people to remain level headed about CE1, that they only ever intended a pickup, an SUV and a van. The calendar year 2027 came about for the first vehicle (pickup) because of certain added complexities associated with both the plant layout and changing suppliers for the 48 volt system.   Before tariffs this year, Ford was looking to expand C2 that had been developed in China but the snag  is that importing is off the list now, reorganising suppliers for North American production is tricky and requires both negotiation years in advance and long term commitment- I’m sure that Ford was hoping for more leniency under USMCA but we’ll see how that pans out…   Much of what he says is out there on the net but clever detective piecing it together, I think it shows  us what was possible earlier this year but much has now changed to the point that Ford doesnt have as many options as it thought.   Building products in USA is expensive for Ford but the big pain still remains with supplier base being mostly external. This is a huge headache for Ford but also GM and Stellantis. How do they thread the needle?

Essentially, they just put their resources in the area that gives them the best ROI.  That's business.  Sometimes it sucks for us fans, but to remain in business in you gotta make money.

Farley’s priorities:   Talking.  

I think you're seeing a lot of people, mostly older people, who've always seen Ford run a certain way, and who are now seeing Ford pivoting in a drastically different direction, and it can be hard to understand why Farley is doing what he's doing.  Here's how I'm seeing it, Ford's focusing more on vehicle segments that turn a profit, and that will always have a future. People will always need commercial vehicles to serve the needs of their business, and people will always aspire to own vehicles like the bronco and mustang.    These super specialized commercial segments that Fords never gonna be a leader in, like semi trucks, and generic transportation pods, they just aren't worth Ford's time. Do things that generate a profit and/or boost the reputation of your brand. 

I would love to see Ford expand the F6/750 line into the Super-C RV arena.  The F600 is taking some of that market, but I think it needs the slightly larger chassis to compete with the Freightliners.  Would also love to see the PowerStroke into the F53 motor home chassis.  Give the class A folks an option for a diesel that's not a super costly diesel pusher.

Why does it have to be one of the other? Ford can make something like the GTD, or something like this off-road supercar, a Ford GT for the dirt so to speak. But they can also make a transit, and a super duty, an f-150 all for commercial buyers. Then they can also make hybrids for explorer and expedition owners, and affordable EV trucks, SUVs, and cars for people who just want really reliable, affordable, yet fun vehicles.    There's so much a brand like Ford can, and is doing, and it's the best thing about them as a brand. I love how you can walk into a Ford dealership, and on one side, you have a bronco and mustang gt, then a maverick and bronco sport in the middle, and then a transit work van. There's so much diversity.    As for these large big rig style trucks, I see what Ford doesn't invest a ton of resources into them, because most of the other brands in that segment, that's all they do, large semi sized commercial trucks. They're always gonna have the brand loyalty and competitive advantage over Ford. Ford dominates commercial, but commercial on a smaller scale, different brands do different things.    International might sell way more semi trucks, but if international or caterpillar ever tried to make an f-150 rival, they would get destroyed. 

I thought ours was bad.  We pay about $450/month.  For 6 vehicles, including a 20 year old male driver on one of them.  Guess I shouldn't complain.  lol

It's rather clear at this point that the MDs aren't a priority, and that yes, "commercial trucks" does prioritize everything underneath the segment.   Getting in an uproar now about how MDs aren't a priority, when they really haven't been for some time, is odd....