Brand loyalty went away in the 90s and it’s not coming back.

Let's focus on "boost the reputation of your brand." Back in the day, you could go to a Memorial Day or fire dept. parade and see a ton of Ford fire trucks, many of which were C-series which in the early days had F O R D plastered on the front and then later the blue oval. When parents were waiting for the school bus to take their children to school and then back home, they'd see the Ford name on the front. If you don't think that sold Ford cars and trucks to civilians such as the general public; school bus drivers; and firefighters, you're terribly mistaken!

I was thinking of Equator

RAV4 is killing it at the moment and Escape has been left behind mostly due to internal competition from Maverick and BS. Initially, that didn’t bother Ford until it cost F150 the sales crown it held for decades. Falling down with Escape has caused  a loss of prestige in another unrelated area, an unintended consequence of not doing enough….      

It would help Ford to throw at RAV4 and maybe get some easy sales, I think it has the right mix of mild styling to attract those kind of buyers and perhaps a touch more room which buyers love.

I didn't realize the base 2.0 kW system was floating neutral. Thanks.   If you are asking about the EU Ranger (6.9 kW) vs the US (7.2 kW) difference, that is due to their voltage standard. EU/AU is 230 volts resulting in 6.9 kW at 30 amps where US is 240 volts resulting in 7.2 kW at 30 amps. I would be shocked if a US Ranger PHEV does not offer the 7.2 PPO.

No it’s more like if an Escape was based on Edge 182” long X 76” wide with 107” wheelbase. In China, it’s called Equator Sport as a SWB version of the Equator  that’s 193” X 76” and 112.8” wheelbase” Equator would be the modern three Row Edge..

At beginning of first video he says that the base 2.0 kW PPO on regular gas trucks is floating.     He then says that both PPO, 2.4 and 7.2 kW versions, on PowerBoost hybrid trucks are bonded.             Something to keep in mind is that 2.0 and 2.4 kW PPO units are only 120 Volts and can therefore only feed one leg of house panel.  This is where a small sub-panel for critical loads starts to make more sense.  The 7.2 kW PPO can feed both legs so makes it much easier.   I’m wondering that if Ford manufacture a PHEV Ranger or Transit Custom Van (or similar) for US, whether they will make larger 7.2 kW PPO available.  I would think so based on UK specs but not sure.    

I personally believe that's the name they'll use. A sporty lifestyle truck with decent performance on a car chassis. Calling it ranchero would make a lot of sense. 

IDK man, it kinda falls into the same category as the escape style wise, in the sense that it's not ugly, but it's just a car. It's basically the very sort of bland styling, bland commodity crossover Ford seems to be trying to get away from.    Not bad, but whatever replaced the escape should have more wow factor and emotion behind it.