But comparing the US to other countries is stupid also...since quite a few of our states have equal land mass to countries in the EU for example.
What might work there doesn't work here and vice versa.
its a lot easier to build say a national train system when your country is the size of say Washington State (Germany) vs one that needs to stretch over 2800 miles east to west and multiple time zone.
There are so many other factors at play like cost of gas and other things that making a comparison of what works in one market vs another is far beyond most peoples knowledge here.
Are they?
using the Ranger as an example*:
US Ranger XLT starting MSRP: $35,3751
Australian Ranger XLT Starting MSRP: $69000 AUD=$45230.88 USD
South Africa Ranger XLT starting MSRP: R681500=$39536 USD
UK Ranger Raptor (no XLT) starting MSRP £47,800=$63748.23 vs 56,070 MSRP
* This isn't completely inclusive because the ROW Ranger has a Diesel vs Ecoboost in the US and the market variations in options/packages, but close enough to prove the point. Not to mention currency strength vs the US Dollar.
Also some vehicles are going to be "cheaper" because the cost of living or earning levels are lower then in other countries also.
Full size pickups sell well here because we're an unsophisticated market that equates size with value and social status. ROW looks at our full size pickups and cringes...
This is an excuse, IMO. The issue is, Ford often removes the feature (speaking in a general sense here) altogether, not just puts it in an option package. Speaking specifically on the rain sensing wipers, the article points out that they already were only on upper trims. Continually removing features that the customer interacts with isn't a good long-term recipe for success, IMO.
I think you're misunderstanding the impacts that tariffs have. The Maverick isn't a replacement or substitute for an F-350. The Maverick does not provide the same utility to the buyer as the Maverick does when compared to a Ranger, which is what has been shrinking since the Maverick's introduction. Another thing to think of is that Toyota sold 603,000 midsize pickup trucks in 2023.
Those trucks sold in other markets are priced between $10,000 and $6000 less than the mid-sized trucks sold in the United States pickup. The impact of the chicken tax is effectively to increase the cost of all trucks imported or made domestically, when you can buy an $18,000 Toyota Helix there is no reason to sell a pickup truck the size of a maverick. If the cost of mid-size pickup trucks dropped 6 to 10,000 dollars the price of full-size pickup trucks would have to fall as well. Because the maverick isn't a Substitute for an F-150 but you can argue that a Ranger could be a substitute for an F-150.
In total, the conversation about pickup trucks misses the point: in most markets, vans are the primary utility vehicle, not pickup trucks. In my opinion, the segment most harmed by the chicken tax are commercial vans, which operate in a more competitive, price-sensitive marketplace. The cancellation of GM's bright drop is an excellent example of this. That van had the greatest utility amongst its peers, but its price killed it.
In a market without the chicken tax we would see a wider variety of commercial and passenger vans sold and the entrance of inexpensive mid-size electric and non-electric pickup trucks into the market followed in a couple years by less expensive full size pickup trucks imported from Turkey Spain Africa even China which would have the effect of dropping the price floor on existing full size trucks, forcing more competition into the market. Which has the add-on effect of killing profits for what's left of the big three
Had RS wipers on my 2013 Escape. They worked very well. My 2020 Escape, they suck. Goes from barely working, to constant on. No in between. I turned them off.