Many of them are doing it - Toyota as well as one of the vehicles I was interested in before buying my first Nautilus (which went back as a lemon 🍋) was the RAV4 which was noisy, slow and even more cheap materials than their original "spartan" approach to builds.
Ford's big push led by the ceo was for the electric vehicles and they concentrated far too much on those when the markets clearly were saying they are not for the masses. I honestly have nothing against EV's, they do serve a purpose but for my driving style and long trips or towing long distances they are useless.
And in the progression of my recent F150's over the years, my 14 King Ranch, then a 16 Platinum, 18 Lariat and finally a 2020 Platinum, I could clearly see just how far those had gone backwards.
It is a truly fine balance between fair and reasonable profits while maintaining quality and features the customers want and/or need.
Also look at when the Maverick was first introduced - massive appeal and they had customers lining up and could have built tens of thousands more due to demand, yet Ford said they were stopping production at a certain number, thus allowing dealers to grape customers with outrageous ADM's.
It's intro was similar in popularity to the original Mustang for comparison, which is truly rare these days.
But heaven forbid they sell tons and tons of low profit vehicles.
I'm guessing the real reason they haven't done a manual is two fold-finding something that standup to the torque ratings and the recertification for emissions and CAFE...
and anstromincally small take rate.
Sometimes the squeakiest of wheels online are just a non factor when it converting over to actual sales.
But it happens anyways-locally we've had couple incidents with people leaving kids in cars and them dying because of that, and that is with reminders programmed into cars to check your backseat.
Its really easy to say that, but more often then not human nature screws things up.
I swear, I'm gonna get PTSD just from hearing someone mention CV axles in the future. I'm at 17k miles so mine will probably be failing any minute now.
I've been watching a ton of Maverick and Bronco Sport reviews, partially because I have YouTube as background noise when I'm doing other things.
The calls for a real upgrade (beyond the Ecoboost 4 that's seemingly had the same output since the Earth cooled) and a manual option in both have been constant.
While I know that those markets are limited, I'd like Ford to capitalize with some limited-edition models more than I'd want "aftermarket tuner X" to basically profit from re-packaging Ford's hardware. So, come on Ford...lean in on the "no boring vehicles" pledge, and give the gearheads some love...!
Ford dealer I did business with was a big fan of the E-550 with its beam front axle. Had finally landed some business with a seafood distributor and then they pulled the plug on the E550. I think that company is all Isuzus now.🤔