I see more new broncos, bronco sports, and mavericks where I live than I do new Camry or civics. But to each their own. Everyone in my neighborhood is buying mavericks right now, it's almost comical how many bronco sport and mavericks are parked in our neighborhood. We're at 5 and counting.
Who says you can’t do both? I understand production capacity needs to be taken into account, but we also know ford has at least 2 plants in North America that aren’t at full capacity (Flat Rock and Louisville). Hell, ship it over from China if you must, at this point I don’t care.
PS.. Love my MKZ 3.0. A "best kept secret" that Ford refused to market. I was looking to replace my SHO that hit 100,000 trouble free miles with a CPO SHO with little luck-unless I wanted to go to Michigan, when I believe somone here (TT?) suggested I look for a Fusion Sport or a 3.0 MKZ. I started searching You Tube and found all sorts of glowing endorsements for the 3.0 MKZ.
Another example of Ford spending money and not capitalizing on what they created
IMO
hmnn..are we horse back or afoot? Did I just not read that Farley was talking about the possibility of a sedan? I guess it is a good thing that he is keeping his eye on changing trends.
I drive through a parking lot and what do I see..new Accords, Camrys, Corollas, etc.
Again, Honda and Toyota must have the worst product planners
Why do that if you build vehicles that sell on their own instead? Maverick and Bronco Sport are even more effective at bringing in new customers and they’re far more profitable.
Thats similar to the point I was going to make. Why not use sedans as loss leaders to get people in your products then upsell them for the next one. Isn’t that kind of the whole justification for Lincoln’s entire existence?
Those companies also produce sedans in North America, Latin America, Europe, and Asia outside China, regions where Ford has given up on sedans. Ford doesn't know how to build sedans profitably no matter where. The sedans Ford makes with Changan in China are probably unprofitable.