Correction: Googled it, its actually 201.9B, so 13B less revenue with the regional models replacing the global models.

True, it's $10B less in revenue, but if it cost them $20B LESS to achieve $10B less in revenue, isn't that a win?  I mean the point of a business is to make money, and you just increased your ROI.   So, I run my own business and I charge $X / hour.  If I could charge $X*2/hour, I would work less hours as my demand goes down.  Lets say my number of hours worked is cut in half, so instead of working 2000 hours per year, I now work 1000 hours.  I'm making the same amount of money on less sales.  I call that a win! If I want more money, then the goal is to increase my number of hours AT THAT SAME RATE.  Not sell myself at the lower rate, because it's costing me more hours to make less per hour.  Sure, you want to sell more product, but each product has to carry its weight.  If I can work half as many hours and make the same money, I'll take it! Will you lose some customers?  Yes, but part of business is knowing which customers to lose.  Not all customers are good customers.   As a Ford fan, it hurts, because we hate to see models cancelled or lost.  However, it's also cool to see fun, new, exciting products coming (eventually).  It hurts to not see Ford at the top of the sales charts, but it's awesome to know there are Ford vehicles I desire to own!

I'm a consumer, not a Ford executive, employee, shareholder, or investor. I care more about the products that are available not by how much profit they were able to squeeze out of the 60th variant of their F-series. I still think Ford should have given importance to the compact SUV segment, with the F-series they're pretty much boxed in because they are almost exclusively for North America. The Escape has opportunities to grow elsewhere. If you combine the three top selling compact SUVs in the top 10, it amounts to 1.2M+ units. The difference is these can be marketed globally and further boost Ford's profits and restore its presence in global markets. In 2015 Ford had a full lineup of vehicles globally, they owned 7.3% of the global market, now their market share has dropped to 4.3%. Annual revenue in 2015 was $149.6B ($201.9B in 2025 dollars) Annual revenue in 2025 was $187.3B, that's $13B less. Isn't this what happens when you replace global models with vehicles primarily sold in the North American market like the Lightning, Maverick (91.5% are sold in the USA & Canada), and Mach E (76% are sold in the USA & Canada)?  

Think about what I say a while back, my impression was a  front more like Transit Connect with the stumpy nose rather than a windshield that blends into the forward part of the hood…

Aussie prices from Brisbane in the state of Queensland (North East)   Aus $1.50 / liter to $1.70/ liter = US$3.70/gal to $4.20/gal   Diesel is about AUS$2.00/liter or US$4.92/gal

I really hate it when they do this. This isn’t going to be anything like the current Maverick so what is the point? Make another model that stands on its own and generates its own buzz.   I’m with you on this. I’m not particularly fond of the design of the blue one.  The white one is more appealing to me and does seem more consistent with the airflow images. The air flow image makes me cautiously optimistic about this model. The silhouette reminds me of something but I can’t put my finger on it.    This doesn’t have to appeal to a traditional truck buyer, because they likely aren’t the target audience.  I’ll be surprised if this ends up being $30,000, but it would be pretty awesome if it is. 

From Auto Forecast Solutions, via Autoline Daily (January 27th).   We’ve got some good intel on Ford’s UEV, the universal EV platform, known as CE1. Autoforecast Solutions reports that the first model built on that platform, with the code name P833, will be called the Maverick EV. 

I think ExplorerDude also said it would be called Maverick.

I followed the bread crumbs on that one and it was an article from like 2023/24 before we heard about the ranchero trademark. It was just a case of news outlets pickup up an old story.    I think it'll be called ranchero. 

Someone posted an article earlier which said it might be called Maverick EV. I already said my thoughts about two different vehicles sharing a name in the other thread so I won’t bring that up again 😆