Eh the Bronco base model starts at 39K already and I don't see any real advantage of selling it for less then the SUV variant, assuming its on the T6. So it wouldn't fit IMO in the sub 40 mark, esp in another 3-4 years from now because we will still have a minimum of 2-3% inflation.
But your making assumptions about choices Ford made with their engine program and are suggesting they could have done better without actually know what the goals and constraints of that program was.
You could possibly do something better with unlimited time and money, but that doesn't exist in a real world.
If BORG is accurate, it's a bronco BOF truck to replace the ranger. If this holds true, I think the bronco truck will be "affordable" in the sense of being in like the low 40s and relatively affordable as far as passion products go.
Stories like this make me believe the water pump issue is blown out of proportion. The internet will have you believe anything with this platform and these motors is a POS, but you see flex's, edges, and explorers with well over 100k miles and no issues all the time.
I sure hope this is correct regarding multi-energy power trains. If the Scout pre-orders are any indicator:
Scout Pre-Order Reservations
then Ford is going to need a good mix of power train options. The EREV option for the Scout is the overwhelming preference.
From Autoline Daily:
Talk about ripping the bandaid off all at once. This morning Stellantis announced it’s taking a massive $26 billion write-off of its EV investments. That includes an $8 billion payment to suppliers for cancelled EV programs, as well as selling off its battery plant in Canada. To preserve cash, Stellantis is cancelling its dividend for 2026 and will issue $6 billion in new bonds. Investors reacted immediately to the news, sending the stock price down 24%. Here’s our Autoline Insight. This is a complete and total separation of the plan put forward by Carlos Tavares, the previous CEO of the company. He called it Dare Forward 2030 and the goal was to position Stellantis as the automotive leader in decarbonization. Tavares envisioned EVs accounting for 100% of the company’s sales in Europe and 50% in the U.S. by 2030. And he invested heavily to hit that target. As you know, those targets now look hopelessly optimistic, which is a big part of the reason why Mr. Tavares lost his job and why Stellantis had to take such a massive write-off.
Maybe that is for the best-the 4Xe has had some serious issues-a friend of mine has a Wrangler 4Xe and has several open recalls without any resolution on it.