Yes, EREVs will have to be marketed carefully to explain the use cases where it excels and where it does not. For long distance road trips (and especially when towing) an EREV will not be practical compared to a conventional Super Duty. A customer that purchases one without understanding the limitations may be very disappointed with their purchase.
akirby is right, at this point Ford has already taken as many steps back as they needed to. More than needed actually. It's time to take steps forward again. GM and Hyundai are both beating Ford in the EV game even though Ford’s electric vehicles are having a record sales run as the big shots said
Thank you again for all your efforts proving the monthly figures, it adds a certain clarity
to what’s actually happening. And comparisons with GM figures also fill ins a lot of detail.
F Series had a sub 60,000 sales month, that’s a sign of slowing sales which would be concerning to Ford.
Just saying that sales drops in main profit earners really hurt Ford, other less core products not so much.
What surprises me though is how well Lightning is doing compared to EV Silverado,
GM spent a bomb on that thing and the sales are just not coming…
Could that be a worrying sign to Ford and its next Gen BEV Truck?
Hell yeah.
Whenever Ford talks about some future product like this, it’s because they don’t have anything to show, just ideas.
Farley heavily committed Ford to a BEV future by taking $11 billion out of ICE product plans, the tide went out
a long way, especially with a lot of engineering taken now gone.
Quickly exploring that idea,
GTD is probably an example or at least, a toe in the water. Consider the evolution of that idea, starting with the Ford GT, followed by the exotic GTD Mustang at a lower price…..now imagine the body in aluminum instead of steel/carbon fibre.
Ther is an opportunity for Ford to save huge amounts on the GTD bodywork and raise the entire Mustang line while
keeping the wide body exotic more production line oriented.
It never ceases to amaze me how the small changes to body sty can make such a difference.
Yes to some more angles in the front end done judiciously could really bring out personality