I don't think it's pricing, it is not enough people want a two door a daily driver to sit in urban traffic going nowhere fast. Baby boomers are not able get into a mustang like they used to . Corvette went up market even further and rear engine. The two major Japanese brands have hot hatches available specifically marketed to the go fast crowd. There will always be a market around the world for the Mustang, it just a smaller niche market.
Yea, while current Mustangs may have issues, pricing isn't one of them. The article confirmed what Sherminator mentioned in the previous post:
In Ford's defense, the current Mustang's price is in line with those from 30 years ago, accounting for inflation. A 1995 Mustang GT coupe with standard equipment started around $21,500. That equals approximately $46,000 today, a bit less than the 2025 Mustang GT's starting price of $47,055.
Also, the Ford big shot quoted in the article, Mustang brand manager Joe Bellino, is right:
"With the EcoBoost starting in the low $30s and going up to the GTD, I can't think of another company that offers that kind of choice on a single model for buyers,"
The Price increases on the Mustang aren't out of line for the rest of the industry either. There are lots of people looking with rose colored glasses on pricing with every/anything today...it boils down to sticker shock but everything goes up in price. I bought a couch over the weekend-the sales guy was telling me a story that people bought a hand made mattress that was say 5K 30 years ago and go oh shit when the same thing costs 20K+ now, without realizing they haven't had to buy a mattress for that long-your typical mattress only lasts about 7-10 years if your lucky
I remember looking at Mustang GTs in 1992 or so and them only being 14K and 32 years later, a base 2024 GT starts at $42K, with more then double the HP and far better standard equipment on it.
The CPI calculator says that 14K in 1992 is worth about 31.5K in todays dollars.
Even if the Mustang pricing dropped, I wouldn't expect a huge increase in sales numbers. I'm guessing that the Mustang is profitable at the point it is at-the platform has been more or less paid for since it is a modified platform from 20 years ago when the S197 came out. The IRS update was done 10 years ago, so everything now is just about improving/tweaking it.
2026 Medium Duty F-650 & F-750 Order Guide
View File
2026 Medium Duty F-650 & F-750 Order Guide
Submitter
ice-capades
Submitted
01/14/2025
Category
F Series Super Duty