Yea, exactly. The head honcho said many times that Ford’s model e division is a like a startup business. With a scrappy startup attitude, it can and should solve the big battery cost issue, and can and should stay in the full sized truck EV market.
Even though it's not currently profitable, I believe Ford should stay in the full sized truck EV market. Backing out of that and ceding buyers to to other full-sized EVs is a decision that would bite Ford in the ass long term imo. The focus should be on CE1, but t3 still sounds like a promising product Ford shouldn't just walk away from it.
It's up in the air. At first we thought it was maverick sized, then we thought it was ranger sized. Now it's back to thinking it's maverick sized. At least that's what I saw with a quote from dealers who saw it at an event.
My guess is slightly larger than a maverick, still considerably smaller than a ranger. Maybe it's maverick sized but thanks to ev packaging advantages has a bed and cab size comparable to mid-sized trucks.
Ok? You questioned whether the article is accurate regarding Lariat pricing. It is (and AWD is standard on Lariat). So yes, the price has been reduced significantly on Lariat 2.0L EB trim for 2026.
Yea, Chevy Bolt customers are “inspired” enough to have the highest customer loyalty rating of any small car (EV, hybrid, or ICE), and GM was “inspired” to resurrect the car for the 2027 model year
In a nutshell,
The whole reason that CE1 is Ford’s plan B is exactly because Ford can’t make money on big battery vehicles. It’s also why T3 was delayed three years. Ford can’t solve the big battery cost issue until it has better scales of economy with battery production
kicking the can down the road was the only choice.
Aluminum and coming chip shortages are even bigger current issues