ANTAUS Posted September 5 Share Posted September 5 Ford Authority Because Ford doesn't seem to be posting them on their website.... Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted September 5 Author Share Posted September 5 Autoblog.com ...."7 out of every 10 vehicles sold were F-series pickups"... Quote Link to comment Share on other sites More sharing options...
T-dubz Posted September 5 Share Posted September 5 Ranger numbers not looking too good. Are there still supply issues with it? I think my local dealer has several on the lot. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted September 5 Share Posted September 5 3 minutes ago, T-dubz said: Ranger numbers not looking too good. Are there still supply issues with it? I think my local dealer has several on the lot. One dealership I was at had a few and a couple new Explorers. The place my wife got her Bronco Sport had one new Ranger in the show room and no explorers that I could see. 1 Quote Link to comment Share on other sites More sharing options...
Rick73 Posted September 5 Share Posted September 5 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 6 Share Posted September 6 70,000 F Series sales is always a good sign of a strong month. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted September 6 Share Posted September 6 It's great to see Maverick's doing well. I wouldn't be surprised if Ford sold more than a million of them by the end of this generation. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 6 Share Posted September 6 Pretty good numbers overall, thought perhaps a few not so good ones. Seems like maybe Bronco is stabilizing. ill have to get to my charts next week when I’m back home from traveling. 2 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 6 Share Posted September 6 15 hours ago, ANTAUS said: Autoblog.com ...."7 out of every 10 vehicles sold were F-series pickups"... Not good at math, are they? 7 out of 10 is 70%. F-Series "only" accounted for 40.8% of the Ford Brand (taking Lincoln out of the picture) total. That's roughly 4 out of 10. 1 Quote Link to comment Share on other sites More sharing options...
Chrisgb Posted September 6 Share Posted September 6 (edited) 16 hours ago, T-dubz said: Ranger numbers not looking too good. Are there still supply issues with it? I think my local dealer has several on the lot. Ranger's option strategy is off the rails, IMO. too many features available on competitors as standard or midlevel trims are only available on XLT High or Lariat. Plus, negligible national marketing. It will be interesting to watch Ram sales over the next couple of quarters now that the 1500 Classic is discontinued with its Hemi V8 Edited September 6 by Chrisgb Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted September 6 Share Posted September 6 3 hours ago, fordmantpw said: Not good at math, are they? 7 out of 10 is 70%. F-Series "only" accounted for 40.8% of the Ford Brand (taking Lincoln out of the picture) total. That's roughly 4 out of 10. I noticed that too. I think they meant that 7 out of every 10 trucks were F series. (70,701 out of 103,011). Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 6 Share Posted September 6 9 minutes ago, atomcat68 said: I noticed that too. I think they meant that 7 out of every 10 trucks were F series. (70,701 out of 103,011). That's what I was thinking they may have meant too. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted September 6 Share Posted September 6 18 hours ago, T-dubz said: Ranger numbers not looking too good. Are there still supply issues with it? I think my local dealer has several on the lot. 2 hours ago, Chrisgb said: Ranger's option strategy is off the rails, IMO. too many features available on competitors as standard or midlevel trims are only available on XLT High or Lariat. Plus, negligible national marketing. The ranger's worst enemy is the maverick. It's kinda like how the flex's worst enemy was the explorer. The flex was a good car, it's just that the explorer did basically everything the flex did, at a similar price point, while being far more attractive looking to most people. The ranger is a good truck, but it's in kinda a no man's land. It's not the massive, can do anything, tows a mountain up another mountain kinda of truck, that's the f-series. It's also not the cheap but cheerful, easy to part, cheap to maintain sensible truck, that's the maverick. The maverick already has the reputation the 90s and early 2000s rangers have. Small, affordable, relatively reliable and capable enough for most sensible things. It's a great truck, so good that it's making people who buy rangers and tacomas switch to it. But that means midsized trucks are struggling more now. The maverick is basically outselling all of them. 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted September 6 Share Posted September 6 People talking ranger sales numbers. The only way to save ranger now imo is to do something wild with it. Something nuts that makes truck buyers say"Ok, I want a ranger now". No more half measures, go all the way. I'm talking taking styling from the bronco, maybe offering removable doors and windows like the gladiator, a V8 option maybe. Things that sound wild on paper, but that basically no other midsized trucks offers. You want this, you need to buy a ranger, no-one else does what we're doing. If Ford keeps just doing whatever the Tacoma is doing, with maybe 5% extra effort thrown in, the ranger will never get out from under the Tacoma's shadow. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 6 Share Posted September 6 It’s clear that Ford is happy with Ranger financials because they aren’t adding options and configurations or cutting prices. It’s never just Ranger - it’s MAP in total. 5 Quote Link to comment Share on other sites More sharing options...
tbone Posted September 6 Share Posted September 6 1 hour ago, DeluxeStang said: The ranger's worst enemy is the maverick. I think Ford itself is Ranger’s worst enemy. Basically zero effort in moving them, assuming they are even available to buy. I have seen plenty new GMs and Tacoma’s so there are clearly people interested in buying midsize trucks. Quote Link to comment Share on other sites More sharing options...
T-dubz Posted September 6 Share Posted September 6 The one thing that sucks about midsize or compact trucks is the rear legroom. What if ford decided to give the ranger a bigger cab and a shorter bed? The bigger cab would set it apart from both the maverick and other midsizers. Four adults could sit comfortably with an extra 6 inches or a foot in the cab. I know a lot of you guys here like long beds, but beds have been getting shorter and shorter for years. The maverick shows us that customers are ok with a 4 ft bed. And they could always offer a 5-5.5ft bed as the longbed option if they wanted. The first thing I always notice when getting into an f150 is all the space it has inside. What if people thought the same way about the ranger? Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted September 6 Share Posted September 6 (edited) 32 minutes ago, tbone said: I think Ford itself is Ranger’s worst enemy. Basically zero effort in moving them, assuming they are even available to buy. I have seen plenty new GMs and Tacoma’s so there are clearly people interested in buying midsize trucks. I just genuinely think the maverick, and sante Cruz rewired the brain of a lot of American car buyers. There will always be people who need a tacoma or ranger, call it the Goldilocks effect, they're not too big, or small. But it feels like that pool of buyers is shrinking. The Tacoma was outsold by the maverick for at least a few months. We'll see if that keeps up. Ford filed some patents for a cab-over truck design. Who knows, maybe that's this upcoming EV truck thing, and it's gonna appeal to people by having a ranger sized cab, an f-150 sized bed, and maverick exterior dimensions. Again just do something different. Stop doing the same thing over and over again and wondering why it isn't selling well. Edited September 6 by DeluxeStang Quote Link to comment Share on other sites More sharing options...
akirby Posted September 6 Share Posted September 6 1 hour ago, DeluxeStang said: Stop doing the same thing over and over again and wondering why it isn't selling well. Again - what makes you think Ford isn’t happy with Ranger sales? Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted September 6 Share Posted September 6 1 hour ago, T-dubz said: The first thing I always notice when getting into an f150 is all the space it has inside. What if people thought the same way about the ranger? Probably not a popular opinion, but the backseat legroom on the F-150 Crew Cab is easily 6" longer than it needs to be. Not sure how it grew to be so big. HRG Quote Link to comment Share on other sites More sharing options...
Flying68 Posted September 6 Share Posted September 6 59 minutes ago, HotRunrGuy said: Probably not a popular opinion, but the backseat legroom on the F-150 Crew Cab is easily 6" longer than it needs to be. Not sure how it grew to be so big. HRG What are you like 5' tall? Rear set leg room on a supercab is 33.5, about the same as a Ranger, on a supercrew it is 43.6. The Explorer is 39. The rear leg room in a supercab is way to tight for adults, whereas a supercrew gives plenty of leg room for people that use trucks. If you have 4 people that are 6' tall in the truck you want that space. 37" of rear seat leg room would be a killer on sales. Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted September 6 Share Posted September 6 On 9/5/2024 at 4:45 PM, ANTAUS said: Autoblog.com ...."7 out of every 10 vehicles sold were F-series pickups"... Some people are bad at math. Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted September 6 Share Posted September 6 Ford sells over 86,000 pickups combined and people are still mad... Between US and Canada, I bet MAP sold 6,000+ while production and sales are still revving up. What is not to like?! Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 7 Share Posted September 7 7 hours ago, DeluxeStang said: People talking ranger sales numbers. The only way to save ranger now imo is to do something wild with it. Something nuts that makes truck buyers say"Ok, I want a ranger now". No more half measures, go all the way. I'm talking taking styling from the bronco, maybe offering removable doors and windows like the gladiator, a V8 option maybe. Things that sound wild on paper, but that basically no other midsized trucks offers. You want this, you need to buy a ranger, no-one else does what we're doing. If Ford keeps just doing whatever the Tacoma is doing, with maybe 5% extra effort thrown in, the ranger will never get out from under the Tacoma's shadow. While that sounds like a great idea, there’s a big problem with what you’re suggesting. By turning Ranger into a Bronco pickup, Ford would severely undercut Bronco SUV, killing sales. The whole reason that Ranger is different to Bronco is because Ford watched Jeep and learned from the Gladiator fiasco. Trust me, I would love nothing better than Everest to get a bit more of the Bronco’s squarer styling but I doubt that would work as well in rest of the world markets either. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted September 7 Share Posted September 7 4 hours ago, akirby said: Again - what makes you think Ford isn’t happy with Ranger sales? I think they've accepted their position in the market, and know they'll never really rival the Tacoma, so they've given up. I've think they've accepted their sales figures, but they aren't particularly happy about it, but they know it's not really gonna change, Tacoma fans are too loyal to switch teams. 1 Quote Link to comment Share on other sites More sharing options...
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