I also think Jaguar is using the old "bad publicity is better than no publicity" marketing ploy too...they are getting everyone to talk about them, good, bad or indifferent.    I don't think the final product will be as polarizing, but it still looks like a bar of soap to me. 

I believe that this will be far more successful than any of their current EV products anywhere on earth.

Judging by recent headlines, Ford isn't the only one facing serious challenges in Europe. 

Generally, one doesn't succeed in big business, politics or show business by being a shrinking violet. 

Just read that Jag is expecting only 10-15% of current Jag owners will be interested in the Type 00.  This vehicle is being targeted to a new audience, young rich people in their 20's, not old guys like me.  It looks like most folks here don't like the Type 00, but I can guarantee you the "Head of Design" at every OEM has taken notice.  In a way, it's sort of like the Cybertruck.  I personally hate it, but it does have a presence.  And I just spent the Thanksgiving weekend with several teenagers who think the Cybertruck is cool.  This younger generation sees things differently than 40+ year olds.

Well, at 29k, a reasonable price for such an EV, in a market that claims to want small urban EVs, this is gonna be the ultimate test. If it sells, then Ford is golden. If it struggles, that's a worrying sign for Ford's other upcoming affordable small EVs. 

A proper City EV.  This may be Ford's first EV hit in the EU. 

I like it, especially for the anticipated price indicated on Ford UK site.  It’s obviously small by US standards, but that’s a big part of how Ford got price down to approximately 2/3 of base Mach-E.  The 43.6 kWh battery is a lot smaller than many other Ford BEVs, yet it gets acceptable range in city and combined WLTP ratings.  EPA is roughly 10% lower, so in US it would be rated around 210 miles combined.  That’s still plenty for most city/urban use.   High-speed range rating drops off considerably according to specs.  It goes from a high of just under 5 miles per kWh to a not-so-great +/- 3.5 miles per kWh on WLTP Extrahigh energy consumption.  Combination of relatively high SUV aerodynamic drag and small battery effectively makes it a City-oriented car.  Given low price, I don’t see that as all bad.  I doubt many buyers would purchase with intent to take long road trips.  

This car seems much more on point with what the European market wants in an EV than the silly Capri. 

The angle goes make a huge difference. I loved that Ford RS concept from some of the higher angles, the ones you'd actually be viewing the car from. But in low shots, I just wasn't a fan, it was too bulbous and awkward looking.