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Bingo. I'm tired of pointing out legitimate flaws with politically motivated proposals or propaganda and being dismissed outright or labeled as uncaring or some other derogatory label. Doing things that don't make sense just because it makes us feel better is stupid and needs to stop.

talk about full service...

Probably just a fainting G.O.A.T..........

They don't even know the difference between the Sport and the actual Bronco. BS doesn't have removable doors. Not that hard to fact check. Such journalisming. I tend to agree but those things are checked each shift, sometimes twice per shift depending on the part. Seems weird that it would be a run between July and November of last year. Unless yahoo has the dates wrong which wouldn't shock me either.

Hmm.....disappointed that I didn't get to see the pre-edited deleted comment lol.

Just look at how well banning drugs has worked out. ?

Half the country will believe it and half won't, just like everything else.

Could work the other way. If governments force automakers to quit making ICE vehicles ahead of the drop in demand for said vehicles, demand for your traditionally-powered used Bronco might be high. That's assuming, of course, that used vehicles get grandfathered in.

Not unless they’re priced similarly to ICE CUVs. That’s a huge switch in less than 9 years. As has been mentioned, there are a lot of customers who won’t be able to charge at home. The switch isn’t off to a very good start - customers aren’t exactly beating the doors down to buy Mach E’s. Meanwhile, the Bronco Sport and Bronco demand is off the charts. Cost, the question of battery availability, poor range, slow charging, insufficient grid capacity, and resistance to change by the customer are all issues that will likely slow the changeover from ICE to electric.

We'll miss you,,,,,,, HRG

The error-proofing process worked. Yes ideally stuff like this wouldn't be shipped out but this is proof the process they have in place works. That's the best you can ask for when a problem does pop up.

...annual reminder that Mitsubishi is actually a thing that still exists in the US market...

Ford is invested in Solid Power, who is very close to automotive scale solid state batteries: https://www.denverpost.com/2020/12/19/solid-power-louisville-colorado-battery-electric-vehicle/ The part I bolded is key: if I understand it correctly, the tech would allow existing equipment to be used to manufacture these solid batteries, meaning Ford could move on a battery plant now, and still upgrade to solid batteries later. https://cleantechnica.com/2020/12/11/solid-state-batteries-theyre-everywhere-theyre-everywhere/

I can almost guarantee this was a power ratchet that failed a calibration check so they’re checking all models built since the last check. Sounds like a few days production. This is the process working as designed.

Meanwhile, Toyota is expanding their West Virginia engine plant. At this point I’m not confident in Ford’s decision to go all in on EVs. We will see in 10 years if it pans out, was an expensive mistake, or an empty promise to boost the stock price and get better credit terms.

Well...that didn't take long. I'm so old, I remember when Ford built quality products.

Just a little redpill for anyone who still hasn't realized the media is completely biased and untrustworthy...The New York Times has retracted their claims that Officer Sicknick was struck and killed by a Trump Supporter armed with a fire extinguisher. https://tennesseestar.com/2021/02/15/the-new-york-times-retracts-the-story-asserting-capitol-police-officer-brian-sicknick-was-killed-by-a-trump-supporter/ You think CNN and the others will widely report the correction?

I was speaking about the 'Sport' name in general where people had gotten confused at first thinking it was just a sport appearance package such as used on the Explorer's XLT trimline rather than separate model like the old 2-door Explorer Sport. Or a trimline like Fusion Sport. But yeah, it does seem like Ford likes having people thinking the Bronco Sport is the Bronco. The Mach-E name is brilliant because it recognizes the old Mach 1 trimline name but with E to denote electric, as part of the second name after Mustang to show it's a separate model of the Mustang (as the Sport is separate of Bronco). To show that both smaller variants are the 'inspired' versions of the originals.

One of the factor that I'm sure Ford is thinking about is the rate of innovation in battery tech. Ford can delay investment in building batteries in house by a few years to see how the tech evolves but if Farley wants to get to his 100% goal by 2030, I think Ford will need to build a substantial portion of the batteries in-house to ensure supply consistency.

I heard a whisper about this just over two years ago and was suggested as the "Raptor Engine module", the business case for Apex Bronco didn't work so set aside, then resubmitted using three T6s was approved.....it was my impression that it was the hybrid engine but could be PHEV.

The mass shooting issue is same as birds getting killed by windmills... There are more firearms in the US then there are people in the country and all it takes is one person to do something stupid with them. Why should the other 99.999% of owners who are responsible suffer because of that? There are plenty of laws out there and people slip through the cracks because someone doesn't do there job (see the situation in Minnesota that happened a few weeks back) More laws aren't going to fix the issue and its a right in the US constitution.

How dare Ford charge extra for an expensive option that not everybody wants. Bad Ford!

“A leaked document indicated that this new drivetrain would consist of an electric motor paired with Ford’s 2.3L EcoBoost I-4gasoline engine to produce a combined 270 kW (362 horsepower) and 680 Nm (501 pound-feet) of torque.” https://fordauthority.com/2021/02/2023-ford-ranger-phev-confirmed-for-next-gen-model/

I dont think its being ignored, its just that the lobby against regulating fast food and alcohol is just too strong. and as far as i can tell, America has done nothing after countless mass shootings because people like guns and no one (in politics) is game to challenge that and lose brutally.

Seriously.. how the hell does this keep happening???? https://www.yahoo.com/news/ford-bronco-sport-hit-another-225655733.html Ford announced on Thursday it is recalling 1,666 Bronco Sport models over rear-suspension components that may not be properly attached, just months after delivering the first vehicles in late 2020. "Affected 2021 Ford Bronco Sport vehicles were produced with rear suspension modules that may not be fully secured to the subframe. Rear suspension modules with loose or missing bolts may affect the vehicle's stability, increasing risk of an accident, and may result in reduced rear impact crash performance, increasing the risk of injury," the carmaker said in a press release.

GM's large pickups and SUVs are certainly fine from a mechanical standpoint, but the Silverado or Sierra are not better-looking than an F-series. The heavy-duty Silverado, in particular, looks like the Mammoth Car from the old Speed Racer cartoons. GM's new big SUVs are a step backward in the styling department, in my opinion. The Expedition and Navigator are more attractive than any GM SUV.

The shortage shitshow continues. OAC down the week of March 1st. Potential short work week last week of February.

Birds really are not that big of an issue with Wind energy - those talking points and push came out when they wanted to do the offshore windmills and the people on the coasts and didn't want to look at them. Cats and buildings kill way more birds than wind turbines do. Cats are actually one of the worst things for bird population.

Fuck it, I'm in! what could possibly go wrong?

Lol we've come full circle. Blownsmoke I'll let you handle this one

Then ahhh yes LaLaLand school board leaders.... Disgusting Hot Mic Moment Ends With SF Bay Area School Board President Sprinting for the Exit by Matt Vespa (townhall.com)

No sanctions for Iran, but considering sanctions between Russia and Germany for a Natural Gas pipeline? But Orange man was bad for ticking off Allies (Germany)?

Ford should be in a better position than most having all ICE platforms that support HEVs and PHEVs including light trucks and vans. And BEV platforms. Midsized BEV utilities don’t pan out? Bring out a new C2 Edge and Nautilus HEV/PHEV. They will have all markets covered as far as platforms and powertrains,

Yes sir pffan1990. Each part of the name that 02MustangGT suggested, Mustang Mach-E Sport, is perfectly suited to the MEB based EV. Mustang. Like the very first Mustang, the MEB based EV makes use of common components and an existing platform. Mach-E. As you mentioned, the E denotes electric. Sport. Also as you mentioned, Sport indicates a smaller variant of another, similar product. I hope Ford executives seriously consider 02MustangGT's suggestion.

HR is calling.......

"One of the suspended officers took a selfie with someone who was part of the mob that overtook the Capitol, according to Rep. Tim Ryan, a Democrat from Ohio. Another wore a "Make America Great Again" hat and started directing people around the building, Ryan said." Sound like an armed insurgence? An unarmed female breaking into a building and shot to death by a cop? Then a congress rep stating the cop was a hero? Not in Chicago.... Cop dying at the scene from blunt force trauma? Cop dying at the emergency room from blunt force trauma to the head? Cop text brother later in the day, after dying from blunt force trauma? Cop dies the next day from a stroke? But.... 5 people died from an armed insurrection? Then that bad orange man went on and on about how screwed up the postal system is but, mail in those ballets... Now Bobby Rush is calling for all the postal service managers to be fired in his state... But wait orange man bad by calling it out before the election, Bobby good for calling it out after the election? Then the Lov Gov was full of shit? Bad orange man called that out but no way cause the Lov Gov is a tuff guy from NYNY.....oh won an emmy for his leadership? Schools open no way bad orange man, schools open a day a week, no wait 5 days a week, no wait not at Chicago schools cause... teachers will think of a reason... give them another day? First 100 days and a hundred million vaccination's? Wait there was no vaccine when Jobama took office.... bad bad bad orange man. Bad orange man for telling Iran to knock it off or get wacked... Jobama building the bridge to Iran "Biden Administration Formally Offers to Restart Nuclear Talks With Iran" The list of bull turds just keep a dropping... who`d a thought.

I think that's why we haven't seen Ford invest heavily in their own battery production yet. If solid state batteries are as close as they supposedly are, and offer the large improvements over current tech, then it'd be a waste of money to pour a bunch into current tech for it to only be obsolete when solid state arrives. I really don't know enough about the tech of either type of battery to comment on it, nor the timeline of solid state, but Ford doesn't want to get caught with their pants down and have to immediately change course once they get battery tech online.

You think this just might push demand for more hybrid F150s. The best free advertising money can buy is a storm making you new product indispensable in a crisis.(sarcasm) Hopefully Ford can capitalize on this. Does any other truck manufacturer offer such a useful option.

The whole point to sub branding is to link two vehicles together, not to underscore their differences.. As akirby said above, I think Ford likes Sport buyers to think of their vehicle as a Bronco because that's the whole reason those folks are buying a chunky compact and paying more for it.

I don't know - I think Ford likes people thinking that Bronco Sport is the actual Bronco.

WOW ! No oil changes ? Hopefully an occasional filter change ! Many parts of the country have strict annual inspection laws. In combination with road salt for snow and ice, few vehicles last longer than 10 years.

I’m not sure the BEVs are for all customers yet. I’m not sure all customers will want BEVs in 2030. The electric infrastructures are not well developed yet in Europe. And about the rest of the world, I think the situation is not better... But we have nine years ahead.

Not as long as Bill Ford is around. After that, I’m not so sure. Are there any other family members interested in running the company or do they just want to cash out? The lack of a dividend is crimping their style.

Failure will drive Ford straight into the arms of VW.

He wouldn't know - that's dependent on how many orders are already in the bank and how fast production ramps back up. If you're talking about ordering today, I would assume at least 2 months and up to 4 months.

Well,we still have an awful lot of 500 year old forest in the USA that needs to burn. So please don't decide to build your dream home in the 500 year old forest, then blame global warming when it burns to the ground.

The entire notion of shipping batteries from the other side of the planet using fossil fuel, in order to save fossil fuel is so completely absurd. Same goes for solar panels. The greatest single thing you can do, if you believe (which I don't) that humans are destroying our planet, is buy as much as you can locally. And don't buy foreign, even if you think you need it or want it. Funny, I don't believe in humans causing global warming, but I am doing more for the environment by avoiding imported goods, than the virtue signaling, ultra conspicuous Libs that are driving their imported Prius's and putting up Chinese solar panels on their roofs. Growing up all I heard was 'foreign oil is BAD!" But now, becoming completely enslaved to 'foreign' alternative sources of energy is somehow 'good'. Please help me understand how trading one critical foreign energy dependency is different than another critical energy dependence? And please do not try and tell me China is not our enemy.

Ford could still bring in an LCF, but from JMC sailing in from China since that is where Cargo COE line seems to have gone to. But, I also believe that the whole LCF challenge can be answered by E-Series with a rear cab enclosure for the cut-a-way models like they do for U-Haul.

FWIW, I have heard that a high percentage of Hino's sales are to Penske. Hino seems to do pretty well here on the west coast, but judging by who I see buying them (aside from Penske) I would agree that most of their customers are purchase price sensitive. Hinos are big with the porta-potty pumpers for some reason.... Being a Toyota Group company Hino has deep pockets, which they are going to need if they want to stay in the North American commercial truck game. Not having an engine that meets EPA/CARB standards took them out of the market. Interesting to compare with Isuzu's strategy of cooperating with Cummins. That partnership makes it far easier for Isuzu to stay in the game and free up capital for them to invest in BEV (and maybe hydrogen fuel cell?) technology. Currently it will give Isuzu another OEM sales outlet for their smaller diesels through Cummins and get them access to EPA/CARB certified larger diesels for class 6 and 7 trucks, which I think will be Isuzu's next move. As for Ford, I expect them to continue to be strong in class 3-4-5. I see them staying in class 6 and 7 as long as they can make a bit of money there without too much effort. Eventually they will have to invest in class 6 and 7 to stay relevant, and at that point a decision will have to be made whether or not to stay in it.

Hino does have their best performance in the northeast. In the area's I've worked in (midwest & southeast) they don't do nearly as well. In the state I live now, they barely have 1% of the class 6-7 market. (Note that is 1% true retail sales, most of the Penske units don't show up in our registrations since most of them are registered in Pennsylvania.) The most telling stat is they have very low retention with their customers. When a person buys a Hino, they are far more likely to buy something else the next time, due to various reasons. (Poor quality, expensive parts, hard to find parts, poor dealer network, etc.) They do a little better with wreckers and rollbacks in my area, too, largely due to the wrecker/rollback upfitters so focused on upfront price. Ford does better than normal in these segments, too, for the same reason.